Attracting OPM (Other People’s Money)
By John R. Brooks and Erwin G. Krasnow, Esq.
There has been a string of encouraging news lately for the beleaguered broadcast business, and not...
Daily coupons and plugola
Broadcasters learned that Cumulus has planned a major deployment of
Radio Wasteland
Perhaps what each station truly needs is a
Deal Tips: Forcing the Seller to Sell
By John M. Pelkey, Garvey Schubert Barer
Picture the following: After much effort, the owner of a cluster of stations in a market finds exactly...
Political Broadcasting on Public Television
By Gregg P. Skall, Womble Carlyle Sandridge & Rice, LLP
On April 12 the 9th Circuit United States Court of Appeals rocked the public broadcasting...
The New Normal for Promoting Tune-in
Do broadcasters really need online video advertising? It’s about an opportunity. TV viewers are online; therefore, promotions should be online if broadcasters and programmers...
“You like me, you really like me,” not so much!
Broadcasting is still acting like the narcissistic jerk on a date who only talks about himself and never listens
Find the right keywords to promote your news website
Keyword advertising the hottest new opportunities to advertise your news web site, here's how
Five tips for improving the effectiveness of collections letters
1. Change the outer envelope.
12-Step Program to Prep a Station for Sale
by Erwin G, Krasnow, Esq., Garvey Schubert Barer
Here is a simple 12-point checklist that will help a broadcaster looking to sell a station maximize...
Getting television newscasts on the right page
For the last “quite some time” there has been a disconnect between legitimate television news operations and pretenders. The difference being the pretenders are...
There’s a Chicken in the Room
The reason we get so many “chicken poop” orders from local direct clients is because there is a chicken in the room, and it’s...
Rules for Tagging Time and Channel on News IDs
In last week's column I talked about how to pack loads of information into just a few words when writing news IDs. Sentence fragments are the key to successful IDs. You can pack a lot of
FCC’s Motive for Demanding Copies of TV Station Public Files Confirmed
By Scott R. Flick, Partner, Pillsbury Winthrop Shaw Pittman LLP
Late last month I wrote about a strange occurrence at a number of TV stations...
A new format idea for FM
We’ve heard of some Indie Rock HD multicast stations like 98 Rock’s Indie 97.9 (WIYY-HD3 Baltimore) and some stations that highlight indie and local...