Broadcast summit: Digital not a valuation driver
SNL Kagan TV and Radio Broadcast Summit
“Show me the Money” Part 1
By Matt Feinberg
This year’s 29th annual SNL Kagan TV and Radio Finance Summit...
If I wanted to be a ‘Surfer,’ I’d buy a board
The object of all marketing is to be persuasive. Building a brand involves elements of persuasion and integrity
Surveys are key to marketing insights
Surveys can be a key to current trends in your market. Whether a station or group seeks information from its audience or clients, using...
How to Maximize Your Chances of Getting “OPM”, Part II
By John R. Brooks and Erwin G. Krasnow, Esq.
Last week we talked about the importance of a good business plan as part of a...
Who’s REALLY ahead of the curve?
A troubling number of radio stations especially remain way late on the uptake when it comes to getting breaking
Why Won’t My Prospect Commit?
Bottom line is that people don
Improving the accuracy of universe estimates
When dealing with Nielsen ratings that reflect a percentage of a population it is just as critical that the population universe be as accurate as it is for the percentage.
Streaming providers: Which is best for your station? (Part III)
We asked streaming/webcasting vendors in the radio broadcasting biz to explain their latest offerings and revenue models. We want stations to know if they’re...
Streaming providers: Which is best for your station? (Part II)
We asked streaming/webcasting vendors in the radio broadcasting biz to explain their latest offerings and revenue models. We want stations to know if they’re...
The hardware of radio listeners
To say the very least, the explosion in digital and wireless has disrupted the business models of the entire communications industry. To assist in...
Ignoring your customers – A case for reckless innovation
I read a great marketing book over the weekend called "Different" by Harvard marketing professor Youngme Moon. She had
Streaming providers: Which is best for your station? (Part I)
We asked streaming/webcasting vendors in the radio broadcasting biz to explain their latest offerings and revenue models. We want stations to know if they’re...
Get it off me! The telltale signs of call reluctance
The last four words you’d ever want to have to say at the end of your life would be, “GET IT OFF ME!” I...
How to Make Your Case for “OPM”
By John R. Brooks and Erwin G. Krasnow, Esq.
To make your case for OPM (Other People’s Money), you will need a business plan. Business...
Advertising for Casino Gambling and Other Lotteries
While it has been over a decade since the FCC changed its polices on advertising of lotteries, and specifically casino gambling advertising, many broadcasters still