Adbiz

From job growth picking up and income lagging behind to weak housing investments and the current political climate, consumers are being bombarded with a slew of mixed indicators that are making them less willing to open their wallets and spend. That's the important takeaway for broadcast media sales executives and the C-Suite from a newly released study from IRI.

Today is the first day of school across the Northeast and Mid-Atlantic Region, and advertisers were keenly aware of the shopping needs of parents going in to the Labor Day holiday weekend. Three top brick-and-mortar retailers used spot cable to help get customers in the doors — and at the checkout kiosks.

The "merits and flaws" of the $40 billion programmatic advertising market — especially the risks of digital display ads appearing alongside objectionable content — have emerged as key concerns among both marketers and advertisers. That's just one of the key takeaways from detailed findings of research conducted in 2017 by the CMO Council and Dow Jones on the impact of programmatic media buying and automated digital advertising placement on brand reputation, consumer perception and customer trust.

Half of higher spending small and medium-sized businesses (SMBs) plan to maintain their current ad spend in 2018. And now, the disappointing reality facing radio and TV station owners: The SMBs surveyed report they intend to allocate 62.2% of their budget to digital media to promote their businesses, an increase of 6% from 2015. Broadcast and cable allocations are projected to dip.

The 2017 edition of the PwC Sports Outlook, which updates PwC’s perspective on the sports industry, including recent results and potential opportunities and challenges to future industry growth, has been released and is now available for public consumption. This year’s edition refreshes PwC's five-year revenue forecasts through 2021 within four key segments of the North American sports market: media rights, gate revenues, sponsorship, and merchandising. Here are all of the details, as your media properties may include broadcast stations that offer sports talk or sports play-by-play -- and may account for a significant portion of your company's quarterly revenue.

Does your TV or radio station need a better way to monetize their respective Instagram pages? Nielsen now has a tool that may help. As of today, measurement of the popular photo-sharing social media platform is available to marketers.

The total U.S. advertising market grew by 10.8% in January 2018, compared to January 2017. This was driven by significant gains in National Television and Digital platforms, data released Friday by Standard Media Index show.

Standard Media Index (SMI) on Monday released its year-over-year figures for national ad spend for various media. In particular, SMI examined the top advertiser categories across National TV. Here's what they found.

For its Q1 2018 market report, New York radio advertising trade association NYMRAD commissioned Provoke Insights, a market research and strategy firm, to conduct a meta-data analysis to understand the radio advertising landscape. Findings on what Gotham and Tri-State area listeners enjoy doing in the summer months could shed some light on what might boost your revenue potential in the next several weeks.

In New York, you'll find them under the venerable Duane Reade name. Elsewhere across the U.S., you know them as Walgreens. The drug store chain competes heavily against Rite-Aid and CVS/Pharmacy across much of the U.S. But, Walgreens is the clear leader when it comes to using radio to target consumers.

Among the news stories that caught Editor-in-Chief Adam R Jacobson's attention on Thursday morning was a report out of the U.K. involving Channel 4, a major commercial broadcaster. It held a "summer upfront" on the Fourth of July, and the channel is trying out "a new linear ad format," The Wall Street Journal reports. Marketers may be salivating, but our editor argues that there's nothing wrong with the :30 or :60 — except the content.

Wireless telecommunications companies have traditionally been one of the bigger categories to use traditional media to reach consumers. Only one of the companies in this category is present on the just-released Spot Ten Cable report from Media Monitors for the week ending August 12.

A new brand study from TagStation LLC's Dial Report analyzed 1.5 million radio spot plays for 10 brands in the top 100 U.S. markets. Utilizing the Dial Report’s proprietary radio attribution capabilities, researchers compared consumer actions of listeners exposed to radio campaigns against those not exposed to ultimately evaluate the impact of radio advertising on average retail store visits.

Radio's top advertisers showed their commitment to the medium once again last week, with little movement on the Media Monitors Spot Ten Radio report for the week ending October 28. However, there's a notable new entrant, and it is a computer brand that nearly 20 years ago was a big player in its space.

Websites are arguably the most underutilized tools radio stations have in their arsenal to increase ad dollars and consumer engagement. That's the mindset fueling one tech company's roll-out of a platform designed to turn a radio station's online home into a music and event marketplace.