Adbiz

The NATPE Virtual event is designed for experts in audience research, data technology, brand advertising, programming, and promotional marketing. It's scheduled for October 22 as part of NAB Show New York. Comcast Advertising VP/Strategy Claudio Marcus will deliver the opening keynote.

Group M Global President of Business Intelligence Brian Wieser is considered by some to be “Madison Avenue’s de facto chief economist.” Wieser is one of many standout speakers participating Dec. 8 in the second of the two-day Forecast 2021 LIVE virtual conference. Here, he offers a prognostication for "predictable change" for the U.S. once Joe Biden is President.

LG Electronics has made "a significant investment" of nearly $80 million in a company dedicated to "make TV an even better advertising medium for brands, agencies and networks."

Clear Media Network has selected ARC, the research software developed by Reatro Ventures founder and CEO Jason Bailey (pictured), as its Affiliate CRM and Network Automation Tool.

A data driven, direct response agency with headquarters in Sheldon, Conn., and offices in Chicago has signed a multiyear agreement to become a new client of Nielsen's National and Local TV measurement services in all markets.

The Radio Advertising Bureau (RAB), Broadcast Music Inc. (BMI), and the Mentoring and Inspiring Women in Radio (MIW) Group will conduct its 13th annual Rising Through the Ranks program as a virtual event.

Media production workflow product provider vCreative has partnered with radio broadcast "dynamic visual" tech company Quu on a new integration offering. This means vCreative's users can now publish messages on car dashboards for their clients that use Quu’s advertising services.

For the first time, NBCUniversal will have an individual charged with leading a centralized data unit, and the development and implementation of the company's enterprise-wide consumer identity and data strategy.

PR expert and public speaking coach Rosemary Ravinal once asked herself the following question: If the term “executive presence” is a measure of desirability on a dating site based on a static image, does that lessen the importance of those qualities in the business world? To satisfy her curiosity, Ravinal consulted a few friends at recruiting firms.

Ranking number one among all advertisers, one friend to Radio aired 85,799 spots in September — up from 73,302 instances in August. That's according to Media Monitors advertising data covering the period between August 1 and September 30, 2021.

WMC’s “The Status of Women in the U.S. Media 2021” report draws data from 110 studies that together show the standing of women across all media, including legacy and digital news platforms, film, television, radio, technology, literature, and more.

Media and entertainment will continue to evolve quickly, not only reckoning with ongoing trends and disruptions within the industry, but also in its continued response to pandemic-led behavioral changes. That's according to Deloitte, which has released a 2022 M&E outlook that explores "five attention-grabbing trends."

The report shares how entertainment preferences are changing and younger generations continue to embrace gaming and social media experiences, something Deloitte says is posing a unique challenge for the streaming video industry to keep up. What can broadcast media glean from streaming habits, subscriber churn, and growing SVOD cost concerns?

As part of the Radio Advertising Bureau (RAB)’s Radio Works initiative, the advocacy group's next live presentation will place its focus on one of radio’s most important categories. Specifically, RAB will share how sellers can best prospect automotive clients in the current climate.

"Have you checked your executive presence lately?" asks veteran public relations executive and "Zoom expert" Rosemary Ravinal. As she sees it, "the elusive quality of executive presence is considered by management experts as a make-or-break factor in high-powered positions and promotions. It combines charisma, confidence, and decisiveness with appearance, demeanor and communication skills which together boost positive perceptions of the individual’s competence and credibility."