Adbiz

Are the national ad dollars finally returning to broadcast radio? The latest Media Monitors Spot Ten Radio report certainly suggests this, with big new efforts from Bank of America and UnitedHealthcare displacing many of the iHeart-related "freebie" spot plays detected by the iHeart-owned ad monitoring service.

Against growing competition with e-commerce, direct-to-consumer (DTC) and big tech, CPGs are focusing on data-driven targeting and measurement to combat fragmentation across the TV ecosystem.  CPG's unique success during the pandemic pushes this evolution to the forefront, says LiveRamp TV Chief Strategy Officer Jay Prasad.

Horizon Media has inked a data partnership with the nation's No. 1 owner of radio stations and the most commonly known audio streaming app including broadcast AMs and FMs in the U.S.

Sinclair Broadcast Group's RSNs may be the subject of much concern from Wall Street analysts and shareholders this week. But, broadcasters are poised to take the monetization of sports content to a new level. That's according to Oliver Botti at Fincons Group, who offers this exclusive Media Information Bureau report.

Once again, two advertising categories dominate the Spot Ten Cable report for the week ending November 1. One involves automobiles. The other is a restaurant sub-category largely reliant on drive-thru windows for its sales success.

With Election Day advertising coming to a halt, along with the political bump, radio's national advertiser composition looks remarkably pre-COVID -- and that's a great sign for AM and FM station owners.

"What motivates an advertiser to go from zero to $100 million in three years — and keep their foot on the gas during a pandemic?" asks Brad Kelly, Managing Director of Nielsen Audio. At Radio's Financial Summit: Forecast LIVE, Kelly poses that question — among others even TV execs would want to ask — with one of the most respected experts in the world of advertising.

For the week of October 12, Borrell Associates mimicked a survey of advertising managers conducted in May 2020 by inquiring how ad budgets were changing. Borrell also asked its respondents about year-end ad-sales projections and what is being budgeted for 2021. What did Borrell find? We have the answer.

Deloitte’s holiday survey turns 35 this year. To honor the long tradition, it's added new elements to the annual report, including supplemental data from Deloitte’s Insight IQ. There's also an economic forecast discussing the emergence of what it describes as a "K-shaped recovery."

Enterprise revenue management and digital software provider Marketron has unveiled a "Digital Seller Series," an eight-week series of educational e-mails "designed to empower radio sales professionals with proven digital advertising tactics."

Are you wasting time and money on sales training that doesn't work? Perhaps this Media Information Bureau installment from expert sales trainer Barrett Riddleberger can help. Here, he offers "10 common problems plus solutions to help you get the most out of your sales training investment."

Urban One and iHeartMedia are each introducing efforts designed to ignite African American businesses, and give Black consumers a little more credit.

The "browning" of America is real. Increasing Hispanic affluence, education, and acculturation is here. With it comes increased spending across an ever-widening array of categories. How do brands plan accordingly? A Thursday Hispanic Radio Conference LIVE! panel of diverse players in the game (advertisers, agency buyers and planners, station sales executives) seeks answers.

What's the outlook for technology and media in 2021? Activate has reviewed the "major forces" reshaping the tech, entertainment, AR/VR, gaming, video, advertising, ecommerce and media industries, and it has just published a host of newsworthy findings. What do the conclusions mean for broadcast media and its consumers and advertisers?

In case you missed it, the 2020 Radio Show was soooo good this year. Get the inside scoop and the top 4 takeaways you can’t miss in this new article. [Sponsored content from Revenue Analytics]