Adbiz

Independent software platform Innovid, used for ad creation and for delivery, measurement, and optimization purposes, has brought "Conversion" signals to its "Harmony" product — an enhancement designed to give publishers and platforms the ability to optimize in real time against actual business outcomes.

A new program designed to support the preservation, digitization, and public accessibility of America’s broadcast history has been launched by the Library of American Broadcasting Foundation.

Audience expansion in both ad-supported (AVOD) and FAST channels shows no signs of slowing with big gains across the board. That's the key finding from a new study from Comscore that examines the "state of streaming" in the U.S., providing new insights to broadcast TV companies eager to monetize its digital content.

Internet technology outages are costly. Not only do they take time to address, but there are dollars at stake, a new report from "Intelligent Observability" company New Relic reveals. Just how much money could a media company lose due to downtime?

Due to the nature of the event, seats at Forecast 2026 are extremely limited. If you want to be part of the next big moves, it starts by being in the room with the people making them. Secure your place at this VIP event in the City of New York before your competitor beats you to it.

During the last quarter, MoffettNathanson examined the shift in advertising from traditional linear TV to ad-supported streaming. As viewers — and live sports — have migrated to streaming, advertising dollars have followed. But what about affiliate fees? Senior Analyst Robert Fishman tackles that question.

Don’t let the spirits of procrastination haunt your budget. Act now and save hundreds of dollars. Once the clock strikes midnight on November 1, the early bird vanishes for another year. Come see and hear Stephen A. Smith, Floyd Abrams and Curtis LeGeyt and feed your mind with exclusive knowledge only at Forecast.

As veteran public relations and public speaking expert Rosemary Ravinal sees it, "Accents build bridges, not barriers." Here are some powerful ways you can use what you may have thought was a crutch and turn it into a conquering device.

The latest three-month review of how U.S. consumers spend their time listening to ad- supported audio is out, courtesy of Nielsen Audio. It's based on data compiled by the audience measurement giant and third-party partner Edison Research. What's the key takeaway? Ad-supported audio represents two-thirds of total listening. 

There's "significant public concern over artificial intelligence and its potential to erode trust in journalism," with widespread consumer anxiety a new reality for broadcasters. That was a key takeaway at a NAB Show New York panel discussion on Wednesday morning, as the two-day conference and expo kicked off at the Javits Center.

Radio remains the most profitable product for media companies, but a newly released report from SalesFuel warns of headwinds as sales teams grapple with hiring struggles, advertiser churn, and shrinking budgets.

"The higher the engagement, the greater brand recall and purchase intent." That's the conclusion of a study conducted by Brightline and MediaScience that examined more than 60 interactive campaigns and 700 participants. "This illustrates what we already know: engagement equals results," Brlightline said.

As part of its ongoing “Radio Works” initiative, the RAB is presenting a live webinar on October 22 that seeks to provide radio sellers with insights into the current healthcare landscape and the factors influencing local healthcare advertisers’ marketing decisions.

Latino fans represent an audience that is not only growing quickly but also highly engaged across multiple channels and communities. For businesses, a new McKinsey report concludes, reaching Latino fans is an economic imperative, a smart growth strategy, and a way to build a stronger sports community.

Is it an independent "Truth-o-Meter" or simply a tool that reinforces the trust consumers have instilled in live and local broadcast television news across the U.S.? Audiences across Indianapolis will soon be the judge, thanks to a pilot project funded by the nonprofit Poynter Institute.