Adbiz

The Scripps Howard Fund, a public charity established by The E.W. Scripps Co., and the private Scripps Howard Foundation has totaled up the millions of dollars awarded to community and journalism programs during 2025. And, it is a 12% increase from 2024.

If 2025 was “The AI Inflection Point,” artificial intelligence content platform Jasper is dubbing 2026 “The Operational Era of AI.” "The experiment is over and the operational era has begun," says Jasper. Here are the benchmarks, hard truths, and signals defining the next era of AI in marketing.

A vast majority of Hispanic Americans have access to Connected TVs and most prefer streaming. As such, Connected TV platforms are a strategic place to find these consumers. That's a key insight from a look at Connected TV use and preferences courtesy of LG Ad Solutions. 

If you’ve ever heard a speech that made you want to do something, change your habits, support a cause, or take a leap, you’ve likely experienced Monroe’s Motivated Sequence in action, says Rosemary Ravinal. "You may not have known its name. But you felt its pull." This five-step structure remains powerful.

U.S. Hispanics are far and wide. And their offspring represents what iHeartMedia is championing as a "cultural and economic force" worthy of advertiser consideration. That said, the timing of the study comes just days after the company moved its "Rumba" brand in Tampa from a 100kw facility to two FM translators.

Cross-platform TV ad measurement and attribution company iSpot has brought to market an agentic AI-powered platform that the company says reimagines how independent measurement can be leveraged to unlock new insights, accelerate workflows, drive better consumer connections and assure advertising effectiveness.

The role of a sales executive has evolved, says Alexander Group media-focused change agent Matt Bartels. Today's sales pros require knowledge of new technological skills, and younger pros tend to have them all. However, as Bartels writes in this classic column, they may not be considering sales careers because they don't see it as a lucrative profession.

This Valentine’s Week, public speaking coach Rosemary Ravinal invites you to consider the following: What love language does your audience speak? How can you show up in ways that make them feel valued, respected, and inspired? This blog provides insights of benefit to your whole C-Suite.

The world's largest creator of Spanish-language audio and video content has entered into a strategic agreement with Major League Baseball that allows it to broadcast in Mexico "a wide offering of live baseball, original content and multiplatform coverage.

“This is a defining moment for local journalism,” said Jeff Freeland Nelson, executive director of the Glen Nelson Center. “The Next Challenge exists to fuel that innovation, support risk-takers, and ensure local journalism continues to play its vital role in serving our democracy.”

"Message confusion doesn’t stay contained; it spreads through employees, the media, and public perception and will cost more to clean up later," warns PR professional turned public speaker Rosemary Ravinal. "That’s why leaders at all levels and industries benefit greatly from message discipline."

ShareBuilders, provider of an eponymous CRM platform for media sales teams, is rolling out a new integration with AI video technology specialist Waymark. It is designed to give sales teams the tools to generate and manage AI-generated spec spot videos without leaving CRM.

The number of Chief Executive Officer changes at U.S. companies increased by 22% in December, compared to the previous month, but fell by 35% when comparing the number of CEO exits that took place in the last month of 2024. That's the latest findings from executive coaching firm Challenger, Gray & Christmas.

Are your radio or TV stations serving a unique audience of first-generation Americans or newly arrived immigrants? Here's a sobering statistic that could explain why advertising challenges and revenue growth were so severe for many multicultural media operations in 2025.

Here's the biggest takeaway from a newly released report from Hub Entertainment Research that you may want to read after dinner this evening: Rising social and creator video consumption is reducing time spent with television.