Two years ago, ChatGPT had suddenly emerged as a threat, a Godsend and a revolutionary tool that brought the world into the Artificial Intelligence era. Today, ChatGPT can whip up a reliable news story in minutes (Don’t worry: as iHeartMedia says, this article is “Guaranteed Human.”) It is also an emerging player in the world of marketing and advertising, as ChatGPT has become a tool that could make Search Engine Optimization (SEO) and related brand ROI methods outmoded — or is it?
New data suggest the first advertisers to use ChatGPT are having an abysmal experience, with putrid click-through rates that suggest a reach medium such as Radio or TV may be better choices.
