Adbiz

It appears that spot radio isn't the only way one big home athletics brand seeks to gain more customers. The latest Media Monitors Spot Ten Cable report shows an increase in play count that's certainly worth noting.

It's always nice when a new ad category takes shape at broadcast media. Radio may have found one, and the pandemic could've played a role. In a silver linings story, Peloton has emerged as an active user of national radio to help attract more users.

The Accenture research report encompassing 9,326 workers in 11 countries titled, “The Future of Work: Productive Anywhere,” found that 40% of individuals feel they can be productive and healthy anywhere — either fully remote or onsite or a combination of the two — as the hybrid workplace emerges.

Global media advertising research firm Standard Media Index (SMI) is welcoming a new Head of Insights & Analytics. It's an individual with more than 20 years of experience leading top research and product teams, and he will oversee SMI’s Insights & Analytics division.

With the Memorial Day holiday weekend leading one department store chain to bump up its ad spend, one health and beauty brand greatly accelerated its spending at spot TV to finish at No. 3 in the latest Media Monitors Spot Ten TV report. At the same time, a big Procter & Gamble Co. brand is back on the weekly report.

How should businesses combine the flexibility of remote work with the opportunities of in-office interactions?  Hybrid solutions provide the best of both worlds with employees rotating in and out of offices configured for the virtual world, says veteran public relations and communications professional Rosemary Ravinal.

With The Home Depot in command at spot radio, its biggest national competitor has responded by upping its radio spot load. Meanwhile, a big retailer is back, thanks to a Memorial Day Weekend ad campaign designed to woo shoppers to its stores. That's the gist of the latest Media Monitors Spot Ten Radio report.

Domestic ad spend for the pharmaceutical and healthcare category is forecast to be $11.1 billion this year, WARC notes. What does this mean for brands, consumers and the healthcare system? The research firm took a look, and has this report.

There's little change in activity shown in the latest Media Monitors Spot Ten TV report. However, the big new No. 1 is noteworthy, as it reflects a big investment in broadcast by Sanofi US for a treatment for skin disorders.

The Corporation for Public Broadcasting partnered in a study designed to better understand how young people are engaging with media today. Roughly 50 tweens and teens were asked, among other things, how they find new shows, apps, or videos. Their findings conclude that young people crave authenticity as they grapple with the issues of today.

The latest Media Monitors Spot 10 Radio report is out, and there's a lot of iHeartRadio-focused activity for the week ending May 23. This actually helps paint a clear picture as to what brands are committing to Radio, and which brands use it sporadically or ... not at all.

NBCUniversal, MAGNA, and Identity have teamed together for a new research study released today that explores 'the full spectrum of diversity, and the role that brands play in acknowledging and amplifying cultural identification.'

The number of new unique creative on radio increased by 44.6% in April, with 20,933 more instances than in April 2020. That's the positive news for AM and FM radio station owners seeking to bring their ad revenue out of the pandemic-driven doldrums, courtesy of iHeartMedia-owned Media Monitors.

“Craft or crap, that’s our creative challenge. Technology enables both.” That's a quote from revered Procter & Gamble Co. Chief Brand Officer Marc Pritchard. And, it is one that the radio ad veterans and founders of Oink Ink are taking to heart. In an effort to see that “craft” wins, they've just launched a digital audio creative agency.

Byron Allen’s Allen Media Group (AMG) is welcoming a former WarnerMedia executive just hours after it was confirmed that the AT&T arm will be spun off and merged into Discovery Inc. in 2022.