There’s perhaps no bigger category at linear media today than auto insurers. And, there’s a fierce fight for supremacy shaping up at Spot Cable.
Based on the latest data from Media Monitors, of the three brands in this hot advertising category, Liberty Mutual Insurance is the one that finishes at the top.
And, it’s a close finish for LiMu, which tops GEICO for the week ending June 13.
Meanwhile, Progressive and its latest wave of TV spots comes in at No. 6, with some 40,005 spots.
Meanwhile, Amazon.com is fresh on the Spot Ten Cable report with a No. 3 finish as Sherwin-Williams taps into the early summer home renovation period with a bump in spot activity at cable TV.
What does the Spot Ten TV report look like for the week ending June 13?
Here, GEICO has the lead over Liberty Mutual, while Progressive is No. 4.
