Adbiz

The COVID-19 pandemic altered the advertising landscape for Hispanic radio. But, is the rebound in play for AMs and FMs targeting Latino consumers across the U.S.? That's not an easy question to answer. Representatives from Zenith Media and Katz Radio Group who are among the most esteemed multicultural advertising executives in America today had much to say on the subject at the Hispanic Radio Conference in Miami on Wednesday.

It's still the most competitive advertising category at broadcast and cable TV today. Auto insurers are actively fighting for consumers, with activity from Progressive now featuring actor Tom Hamm as its radio spots ramp up. But, Progressive wasn't No. 1 on the latest Spot Ten Cable report.

There's not a lot of movement on the latest Spot Ten Radio report from iHeartMedia-owned Media Monitors, with Progressive the top advertiser based on play count. What are the other brands that love spot radio? Find out now!

Questions open a gateway for trepidatious others to chime in with their own inquiries. As such, public speakers in person — or using Zoom — should always have questions at the ready that are designed to engage the audience. "It’s a great way to break the ice and spark curiosity in others," PR veteran and "Zoom expert" Rosemary Ravinal says in this new column.

Veteran media broker Dick Foreman shares his thoughts on the current atmosphere for media transactions, while also paying tribute to the late Jim Long — co-founder of TM Productions and once with Starr Broadcasting. It's all in this fresh InFOCUS Podcast, presented by dot.fm.  LISTEN HERE

From driving listeners to the station, selling products to clients, and delivering ratings that can make or break a station’s bottom line, morning personalities are radio’s kingmakers. How can a radio station get the best ROI from their wake-up stars? A Hispanic Radio Conference “¡Buenas Dias!” session may be just the cafecito your sales team needs.

For a decade, the LGBTQ community has seen itself like other multicultural consumer segments. According to Horowitz’s State of Consumer Engagement 2021 report, the LGBTQ consumer represents 11% of American adults. "As brands rush to use rainbow colors and symbols during Pride Month, it is important that this effort be sincere and sustained," Horowitz advises.

With a FCC filing forthcoming that will reveal the price Emmis set for the sale to Urban One of its WYXB, WLHK, WIBC and two FM translators — plus Network Indiana — in Indianapolis, RBR+TVBR ventured into its InFOCUS Podcast archives to revisit Jeff Smulyan's April 29, 2020 conversation with Editor-in-Chief Adam R Jacobson. It's a conversation worth listening to again. LISTEN HERE

A new Pew Research Center study shares journalists’ perspectives about the news industry they work in and their relationship with the public they serve. While journalists recognize the many challenges facing their industry, the Center’s survey of nearly 12,000 working U.S.-based journalists finds that they continue to express a high degree of satisfaction in their jobs.

Orban Labs has signed an agreement with iHeartMedia-owned broadcast software company RCS to provide OPTIMOD zStreams processing for RCS’ Disaster Recovery, a unique Zetta automation feature. 

For the week ending June 12, there was a lot of new and active spot activity at Spot TV, as measured by Media Monitors. Now at No. 1 on the latest report: A key QSR with pizza pies rooted in its DNA, and advertisements for the Amazon Alexa Smart Speaker — now a key vehicle for radio consumption.

Words matter. What you say matters. You may not be aware of certain words you say habitually that can have negative effects on how you and your message are perceived. Here are seven words, courtesy of "Zoom expert" and public relations veteran Rosemary Ravinal that she believes endanger your ability to convey your best ideas.

A new, annual cross-industry report has been released from Comcast Advertising, and its aim is to provide "a unique view" into the current viewer landscape and mesh it with that of media buyers and ad sellers.  We take a peek at the findings, which could prove of interest to broadcast TV companies.

It's a partnership that sees the nation's largest audio content creation and distribution company team with a 100-year old auto insurance specialist on live experiences. This will be done through the combination of connectivity through major album releases, hit podcasts and interactive gaming.

NCSolutions has unveiled what it's describing as "a newly enriched, machine learning-driven version" of its new ad campaign measurement product for consumer packaged goods advertisers. The offering, NCSolutions says, will help these big broadcast media advertisers "be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend."