Adbiz

The report from the Center for Sales Strategy studies the current landscape of company culture and employee engagement, including work models, people development, mission and values, and analysis on what the data means for organizations moving forward.

As the automotive industry continues to recover from last year’s inventory shortages, the importance of being proactive in maximizing revenue in the Hispanic radio market is imperative. Join us at the Hispanic Radio Conference as we present “All About Auto: Tracking the Trends 2022 & Beyond.”

Revenue management and digital software maker Marketron will host a webinar on Thursday, June 16, intended to help broadcast sellers for radio and TV earn a greater portion of political advertising budgets in their markets this election season.

As part of the Radio Advertising Bureau (RAB)’s Radio Works initiative, the advocacy group's next live presentation will place its focus on one of radio’s most important categories. Specifically, RAB will share how sellers can best prospect automotive clients in the current climate.

"Everyone thinks in pictures," notes "Zoom expert" and veteran public relations professional Rosemary Ravinal. In this think piece, Ravinal offers three ways that speakers and presenters can use visualization for optimal outcomes, whether you speak online or in person.

The case for diversity is solid and has long been established, says Rainmakers CEO Michael Ferguson. "Diverse teams outperform their peers when it comes to revenue generation, workplace efficiency, innovation, market share, and employee wellness." Yet, he argues, many still struggle with unconscious bias.

It is being described as "one of the industry's first transitional platform approaches," one that maximizes dynamic advertising potential for television providers by inserting targeted ads simultaneously on both linear and connected streams. The timing is intriguing, as reports show the scatter market down some 30% since 2018 as NewFronts and Upfronts conclude for 2022-2023.

"Public speaking can be simple if you follow the rules," says "Zoom" expert and veteran public relations executive Rosemary Ravinal. Yet, more than 40% of the people of planet Earth say they fear public speaking more than death. Are you included? Here are 10 rules to help you break through the obstacles holding you back from presenting with ease and authority. 

Spanish Broadcasting System (SBS) President/COO Albert Rodiguez took a break from Upfronts and NewFronts in New York to share with RBR+TVBR his insight on a particularly strong Q1 2022 for the company's radio stations. Listen to his conversation with RBR+TVBR in this InFOCUS Podcast, presented by dot.FM, right now! LISTEN HERE

"If you hem and haw when you present, you are hedging and tagging and unconsciously chipping away at your ability to command the room," says "Zoom" expert Rosemary Ravinal. In this column, the public relations veteran offers some great tips on great public speaking.

When it comes to marketing campaigns, recent advertising exposure (or recency frequency, as NCSolutions coins it) is more effective at increasing incremental sales for consumer packaged goods (CPG) brands than iterative — or repeat — frequency. That's the conclusion of a new analysis of how advertising works from NCS that's definitely worth a look.

The QSR category is an active one for Spot Cable, and the latest Media Monitors report by Play Count puts a quick-service restaurant chain at the top. And, it's No. 1 by a mile.

Standard Media Index (SMI) took a sequential look by quarter to gauge any particular trends of note. And, it did notice something: Audio ad spend declined in Q1 2022 compared to Q4 2021. But, by how much?

The explosive revenue growth of podcast advertising reached a new high in 2021, racing "well past" the $1 billion mark to $1.4 billion. Just how fast did podcast advertising grow? The sixth annual IAB U.S. Podcast Advertising Revenue study, prepared for the IAB by PricewaterhouseCoopers LLP, has the answer.

Members of SAG-AFTRA have "overwhelmingly voted" to ratify the 2022 SAG-AFTRA Commercials Contract and the 2022 SAG-AFTRA Audio Commercials Contract. Indeed, the vote was 92.25% in favor, and the agreement reflects what SAG-AFTRA calls "important structural changes in the industry, especially in digital streaming."