Adbiz

If your radio or TV broadcast station is looking for ways to thrive well into the future, you need to be selling diverse advertising solutions, says Christian Kligora, the SVP of Client Success at Marketron. "With digital ad spending in the U.S. projected to hit $278.53 billion in 2024, the writing is on the wall: digital is a must," he says.

One of the nation's largest broadcast media companies serving U.S. Hispanics has selected a subsidiary of SiriusXM to serve as its exclusive programmatic sales representative.

The EVP/Chief Administrative Officer for American Tower Corporation has confirmed he intends to step down from his role as of January 1, 2023. A successor has been named.

A new survey of consumers across 17 markets conducted by Altman Solon confirms that live sports consumption has steadily risen over the last two years as sports came back to full schedules. At the same time, new technologies are being increasingly used by sports teams and leagues to build fan connections, including augmented and virtual reality and blockchain.

The expansion of OpenID audiences from linear and digital to programmatic breaks down some of the siloes that have existed across all TV advertising buy types and agency buying teams, OpenAP says. "By unifying delivery of all video buys on the campaign, we’re making it possible for campaigns to be measured holistically so marketers can see true cross-platform insights on overall campaign effectiveness."

Scott Painter, a "serial entrepreneur" in the automotive world known as the founder of Autonomy, will appear at broadcast media's most prestigious leadership conference — Forecast 2023 — in a keynote interview with event Radio Chair Greg Ashlock, CEO/Multiplatform Group for iHeartMedia.

Ad shop founder and creative chief Mark DiMassimo is steadfast in his belief that the brands working with him activate media campaigns across all consumer touchpoints — including broadcast television. As he sees it, it an essential cog in the media mix. Why? Find out in this InFOCUS Podcast, presented by dot.FM. LISTEN HERE

To close out the in-person TVB Forward Conference General Session held for 100+ guests and more than 4,000 virtual attendees on Thursday, Kantar's Steven Passwaiter offered a plethora of fresh data on how political ad dollars are trending across the 2022 election season. With 47 days until Election Day, we are now 10% over 2020 and 50% over 2018. What else did Passwaiter share? This InFOCUS Podcast, presented by dot.FM, has the details.  LISTEN HERE

Thanks to a newly forged partnership between a major Wall Street financial institution, a local two-year college and a foundation established by the owner of Circle City Broadcasting, a one-year degree program for news and media producers has been established for students. This makes an Indianapolis junior college the first institute of higher learning to create a two-semester program focused on multimedia producing in the multicultural space.

The Kristin Dolan-led 605 is teaming up with a streaming analytics platform to "enrich" cross-screen measurement​ of content and advertising across premium video. This, the companies say, will provide "a complete, converged and de-duplicated view of media consumption in U.S. ​households today."

The Media Rating Council on Wednesday released its final version of its standards on Outcomes Measurement and Data Quality. "The document is the end result of a project led by MRC that included a working group representing over 100 organizations from across the advertising and media industries," MRC says. It's been endorsed by the ANA, the 4A's and the Association of Canadian Advertisers.

What should you wear when you present on Zoom or Microsoft Teams; speak in front of an audience; or do a media interview in front of a television camera? "That can be a tough decision when the stakes are high," says veteran public relations executive and "Zoom" coach Rosemary Ravinal, who shares some suggestions ... and even a short video lesson!

For communications, media and public relations pro Eric Yaverbaum, a public relations crisis unexpectedly involving your radio or TV stations can be avoided — even when it involves an on-air broadcast gone wrong. What does Yaverbaum suggest? He offers his insight in this exclusive column penned for RBR+TVBR.

The Radio+Television Business Report's exciting, just-released Fall 2022 Special Report is now available in an easy-to-navigate read-only format. It is the ONLY place you'll find our list of the 2022 Local TV Leaders — so click here for the highly anticipated rankings!

Looking for ways to make your LGBTQ+ advertising strategy more effective? Here are three tips from the team at Kantar worth considering, if this high-income, big-spending consumer group is of interest to your broadcast media properties.