Adbiz

It is well established that auto insurance specialists are among the most prolific advertisers at Spot Radio, based on the Media Monitors reports released every week by the iHeartMedia-owned service. For the week ending October 23, just one auto insurance brand could be found in the Spot Ten Radio report. And, it was the No. 1 paid advertiser.

Worried about all those tales of how consumers can't stop streaming, and how that may impact broadcast television?  Here's a finding that could please those who know free-to-air television matters more than ever in an age of cord-cutting ... and cutting costs.

There are many techniques to counter stage fright. "If you think of your talk as a service or gift you are giving to the audience, you will shift the attention away from you and toward the people in front of you or on a screen," PR veteran Rosemary Ravinal shares in this latest column.

During the first half of 2022, beloved kids’ shows are being revived by successful reboots and spin-offs. Programs extend from platforms to TV channels and also explore the audio environment with podcasts inspired by TV series and vice-versa. In terms of contents, trends reinforce and fine-tune existing topics.

As general volatility continues to roil the markets, what’s the prognosis for broadcast investments? This big question is the focal point of a discussion you won't want to miss next month in New York, at Forecast 2023.

Global consumer experiential marketing, including event sponsorships and live event marketing, grew 8.2% in 2021 to $67.63 billion, following an unprecedented 25.7% plunge in 2020, as the economic blowback from COVID-19 dealt a punishing blow to one of the most consistently growing media segments for two decades prior to the pandemic.

New research released by Futuri shows important shifts and opportunities in consumers’ relationships with local media on various distribution platforms. One key finding: The 18-64 consumer demo showed an increased interest for on-demand audio and video content from local TV and radio personalities, as well as local business owners/leaders.

IPG Mediabrands and its MAGNA arm have released the fourth issue of its signature Media Responsibility Index (MRI 4.0). There's a key takeaway for broadcast and cable, and it is a tenet of radio and television executives and advertising leaders that reinforces the reasons why brands should invest more in linear media.

New data released this week about consumer experiences with LGBTQ+ advertising and brand commitments could prove revelatory to your broadcast media properties. The findings are the result of a new study timed to coincide with National Coming Out Day, which was October 11.

The recent acquisition by Salem Media Group division Eagle Financial Publications has led the company focused on Christian-themed and conservative talk audio programming to launch a website "dedicated to providing content to aging adults, retirees, and their caregivers through expert articles, comprehensive guides and numerous resource directories."

Factors That Will Impact the Economy — and What That Means to Broadcasting: Those will be shared in a Forecast 2023 session on November 16 at the prestigious Harvard Club in New York by media financial expert and analyst Andrew Rosen.

A recent study of over 250 iconic brands identified the top 10 brands for Hispanic consumers. The analysis, conducted by cultural intelligence firm Collage Group, examined brand performance as part of the firm’s monthly CultureRate survey, which assesses cultural resonance for each major demographic segment.

The Center for Sales Strategy (CSS), a sales performance company, has opened the 2022 Media Sales Surveys to collect data and current insights from sales managers and salespeople in the media industry to be compiled in the 2022 Media Sales Report.

As Rosemary Ravinal sees it, the role of video as an everyday work tool has only expanded since spring 2020. And, hiring managers are replacing the screening function of résumés with video interviews. In this column, Ravinal offers advice both hiring managers and those seeking their next great opportunity should heed.

Companies can't sustain or grow without the right people. Recruitment is one of the biggest challenges businesses are facing. With so many factors impacting the job market, what mix of recruitment advertising actually delivers results? Marketron is tackling this question in an upcoming webinar.