Adbiz

A top-selling author and marketing consultant best known for his Wizard of Ads trilogy, Roy Williams is the founder of the Wizard Academy Institute in Austin. He's also a popular monthly columnist for Streamline Publishing's Radio Ink. Now, Williams has signed on to deliver a Keynote Presentation at the upcoming in-person Radio Masters Sales Summit in Miami.

The Westwood One Audio Active Group, a division of the national radio unit owned by Cumulus Media, has unveiled a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop, and Nielsen.

We've shopped in their stores, including the unique outpost in the Columbus Circle Station of the New York City Subway. We've seen their advertising ... or have we? In November 2021, Lush Cosmetics voluntarily ceased its activity across four major social media platforms.  Why? There's a reason, and it perhaps presents an opportunity for broadcast media.

Recognized "Zoom expert" and veteran public relations executive Rosemary Ravinal found her throat to be a bit raspy and her voice hoarse following a week of illness. As a public speaker and coach, that's a liability. In this column, Ravinal decided to turn lemons to lemonade and use it as a learning moment.

Tackling the world of corporate sports sponsorships is a topic that's likely of keen interest to any broadcast radio company with a toe in Sports Talk, or holds a contract for play-by-play on-air rights. As such, a two-part “Playing for Dollars” series at the Radio Masters Sales Summit featuring Center For Sales Strategy Managing Partner Matt Sunshine may be just what the head coach of your organization needs.

Another new entity seeking to attract Latino podcast listeners emerged this week, courtesy of the recently rebranded MundoNow. To learn more about the latest podcast network targeting U.S. Hispanics, Óyenos Audio, RBR+TVBR Editor-in-Chief and veteran U.S. Hispanic market expert Adam R Jacobson chats with Stephen Hobbs in this all-new InFOCUS Podcast, presented by dot.FM.LISTEN HERE

Marketron has unveiled a political advertising toolbox for broadcast television and radio sellers, described as a collection of new online resources for companies interested in increasing their share of political advertising.

Every seat in the U.S. House of Representatives is up for an election. At the same time, some 40 governor's races are underway, while no less than 35 U.S. Senate seats are at play. As such, billions are forecast to go toward political advertising. But, how much will trickle down to broadcast media?

What brand is the biggest at Spot Cable? Look no further than a popular sandwich shop, which has emerged as the big leader by play count in the use of the medium to connect with potential and returning customers.

Are you answering the questions that current and potential advertisers have? Are advertisers finding you when they search online for more information? Is your company and salespeople seen as smart and strategic partners? Join Dani Buckley, VP/GM, LeadG2, this September at the Radio Masters Sales Summit as she presents "Generating Sales Leads."

As successive generations of young adults in the United States cope with rising student debt and housing costs, multigenerational living is increasingly providing a respite from the storm. That's the key finding of new data from Pew Research Center that finds 25% of U.S. adults ages 25 to 34 resided in a multigenerational family household in 2021 — up from 9% in 1971.

That's a question Michael Nathanson, Senior Analyst at SVB-owned MoffettNathanson, asks aloud. How would it compare to 2000-2001, when the "dot-bomb" era preceded 9/11; the "Great Recession" of 2008-2009; and the pandemic-fueled 2020 economic downturn? This time around, we are envisioning a shallower fall in U.S. ad spend," he says.

Media and tech companies, brands, and advertisers yearn to connect with the elusive Gen Z audience and the generation coming up – Generation Alpha. But knowing exactly how to engage these audiences can be challenging on many levels, especially as there’s so much misinformation and assumptions about how these young people interact with media and content, says Horowitz Research's Adriana Waterston.

Award-winning sportscaster and political commentator Michele Tafoya recently announced her retirement as the longtime sideline reporter for NBC's Sunday Night Football. With her spotlight now shining in the podcast world, Tafoya spoke of her transition in an exclusive How to Make REAL MONEY Podcasting conference session on Tuesday we offer excerpts of in this InFOCUS Podcast, presented by dot.FM. LISTEN HERE

The broadcast media industry has had to hit the reset button, as the COVID-19 pandemic has wreaked havoc on traditional advertising revenue sources. More than two years later, the impact of auto industry challenges can still be felt at one publicly traded audio content creation and distribution company. What can radio sales pros, and even TV sales leaders, do? Matt Britton will share his insights in person at the all-new Radio Masters Sales Summit in September.