Bruce Willis teams with ESPN
Bruce Willis, who returns as John McClane in "Live Free or Die Hard," the ultimate summer movie action ride, is teaming with ESPN to...
Snapshot of this year’s TV upfront, so far
Television's weakening ratings numbers via fragmentation may be a good thing for radio, as the Television bang for the buck isn't what is used...
The CW wraps upfront with 650 million is business
On Friday The CW was the last broadcast network to complete its primetime upfront for the 2007-08 season. Bill Morningstar, EVP/Sales, reportedly took 650...
The upfront: numbers, syndication, cable, digital
As we mentioned last week, the major buyers are talking about the upfront, but off the record due to being in the thick of...
The upfront so far: CPMs up; revenue down
The major buyers are talking about the upfront, but off the record due to being in the thick of negotiations: "We're in it with...
Entercom partners with TargetSpot for in-stream ads
TargetSpot, Inc., a streaming media ad company, announced a partnership with Entercom that allows advertisers to utilize its ad serving technology and marketplace on...
Upfront update: Life is good
It looks like this year's upfront isn't going to be as "protracted" as some predicted. "Life is good," is how Peggy Green, Zenith President/National...
SMG and Microsoft join to identify, target "ad avoiders"
Microsoft Digital Advertising Solutions and Starcom MediaVest Group jointly sponsored a study focusing on reaching the elusive "Ad Avoider" segment. This study, presented yesterday...
Monica Gadsby on taking the reins of SMG Multicultural and the Hispanic media market
Starcom MediaVest Group recently announced the formation of a new unit tasked with oversight of multicultural communication throughout the SMG network. SMG Multicultural is...
Gap Band singer sues EMI, Heineken
The lead singer of U.S. rhythm and blues band The Gap Band sued EMI Music and Heineken for using a song he recorded with...
Wal-Mart asks for dismissal of Roehm suit
MarketWatch.com reported Wal-Mart Stores has asked a state court in Michigan to dismiss the lawsuit filed by fired SVP/Marketing Communications Julie Roehm contending she...
Arbitron releases RADAR 93 prelim data
Arbitron released preliminary findings from RADAR 93. 96% of Adults 25-54 with a college degree and an annual household income of $50,000 or above,...
DQ’s Waffle Treats selling like hotcakes
MediaPost reports Dairy Queen's new waffle bowl product line is shaping up to be the most successful product launch for the chain since the...
Zucker: NBCU to get 3.9 billion in upfront
NBC Universal CEO Jeff Zucker told analysts last week he expects NBCU's broadcast and cable networks to score 3.9 billion in upfront revenue, about...
BBDO NY scores 200 million Best Buy account
Buy announced it has chosen BBDO New York as its advertising agency for the Best Buy brand. The selection of BBDO follows a multi-month-long...