Miller Brewing names Lopez Negrete Hispanic AOR


Miller Brewing Company announced Houston-based Lopez Negrete won its Hispanic agency of record designation for the Miller Lite brand following a competitive pitch. "We chose Lopez Negrete because they are passionate about their work and have a proven track record in delivering creative integrated campaigns that work with Hispanic consumers," said David Dixon, Senior Director, Hispanic Marketing at Miller. "We are confident that this new partnership will help Miller Lite continue to develop messages that resonate with the Hispanic community."