Discovery forecast: 72andSunny
The Discovery Channel has named 72andSunny its creative agency of record following a two-month review. The agency will oversee all US strategic and creative...
MediaBank gets 10.5 million investment
Yet another online startup is hoping to establish itself as the standard for how all sort of old media and new media advertising is...
Chrysler ad goes over the edge
Reacting to public outcry, Chrysler Group has nixed an "edgy" ad that had aired in the Netherlands, showing a dog electrocuted when it urinated...
Peacock deal targets shoppers
NBC Universal will produce customized, branded content for the PRN Supermarket Check-Out TV channel network, owned by Thomson. The first advertiser to sign up...
Omnicom forms OMG Digital
Omnicom Media Group announced the formation of OMG Digital, a new unit with responsibility for leading functional initiatives across Omnicom Media Group's digital media...
CBS Radio to sponsor Electronic Living Expo
Living Expositions Inc. announced that CBS Radio has signed on as a premier media sponsor for the Electronic Living Expo (ELX) Boston, to be...
Investing in smart marketing
by Ilia I. Leon¡El tiempo! It seems like just the other day that Hispanic marketing stalled in this country by the mere preconceived notion...
Ruth’s Chris announces new SVP/Marketing
Ruth's Chris Steak House announces the appointment of restaurant industry veteran Damon Liever as SVP Marketing. Liever will be responsible for conceptualizing and implementing...
Petry Media’s McAuliff resigns
Tim McAuliff, Petry Media CEO, suddenly resigned earlier this week, with no reason offered to the press. McAuliff's resignation follows the exit earlier this...
"Year of the Military Family" campaign launched
To recognize the sacrifices and the day-to-day needs of America's three million military family members, the US Family Health Plan, a Department of Defense-sponsored...
CC Radio’s "Test Drive Wednesdays" gaining steam
Clear Channel Radio announced momentum for its successful cross-platform marketing campaign that assists buyers with automotive purchases. "Test Drive Wednesday" is now getting listeners...
Michelin consolidates media with MediaCom
AdAge reports Michelin North America has consolidated its 112 million media account with MediaCom. The marketer announced the decision of its four-month-long search yesterday....
Cable upfront solid despite ratings challenges
According to a recent Thomas Weisel & Partners report, the cable upfront is looking to be a strong one this year, as strong scatter...
Tastykake and WIP form marketing pact
Tasty Baking Company announced a comprehensive marketing partnership with Sportsradio 610 WIP-AM Philadlephia. Tastykake and WIP have joined together in a multi-year, multiple platform...
CC Radio unveils EAR awards
Clear Channel Radio announced an industry-wide call-for-entries for its Excellence in Advertising on Radio (EAR) Awards, which was created to recognize outstanding radio creative...