IPG acquires Translation Consulting + Brand Imaging
Interpublic Group has acquired Translation Consulting + Brand Imaging, a branded entertainment agency. Translation creates high-visibility promotions for marketers in youth and urban markets....
AOL will allow users to opt out of targeted ads
AOL announced it will give consumers enhanced notice and info about behaviorally targeted advertising. When fully implemented, a new program will deliver millions of...
Mediaedge:cia launches MEC Access
Mediaedge:cia has combined the resources of all of its sport, entertainment and cause marketing businesses and staff to form a new specialist division, MEC...
Purina chooses SMS advertising to reach pet owners
Nestlé Purina PetCare has tapped Limbo, a mobile entertainment company, to sponsor daily, free text message alerts for pet lovers. Through Limbo's advertising-supported text...
SoCal radio gets a slice of Honda Helpful Awards
This Thursday will be the final day to submit nominations for the 1st Annual Honda Helpful Awards, a celebration that honors Helpfulness among residents...
LG launches campaign for digital appliance division
"Upgrade" is the central theme of LG Electronics' integrated campaign launched this week via Young & Rubicam's BrandBuzz. Designed to ignite the desire for...
Toyota joins Nature as corporate sponsor
Toyota has joined Nature, the PBS natural history series produced by Thirteen/WNET New York, as a corporate sponsor for the 2007-08 season. Toyota's commitment...
Questioning Nielsen's commercial ratings in report
Steve Sternberg, EVP/audience analysis at MAGNAGlobal, said in a primetime audience report Friday that the confusion and misinformation about viewing levels for the current...
RCS, Nokia to market "Visual Radio"
To mobile users, advertisers - RCS is working with Nokia to roll out the "Visual Radio" experience to radio listeners and cell-phone users. Visual...
New Applebee's campaign includes radio, TV, online
Via by McCann Erickson, Applebee's will introduce a new campaign 10/28 that begins a restaging of the brand and repositions the restaurants as a...
Youth radio and new media habits
Paragon Media Strategies has unveiled its study of Youth Radio and New Media Habits, quantifying how the next generations of 25-54 year olds use...
Nielsen signs with Google TV for ad demo data
The Nielsen Company and Google have signed a multi-year, strategic relationship to bring demographic data to the Google TV Ads ad platform. Googles TV...
IPG and BzzAgent
IPG and BzzAgent form partnership for WOM campaigns. Interpublic has entered into a strategic partnership with BzzAgent, an international word-of-mouth (WOM) media network, to...
CBS Partners with Medio
CBS Mobile has teamed up with Medio Systems to add search capabilities and search-enabled ad opportunities to its CBS Mobile websites. Medio will provide...
Time Warner Cable, Warner Bros. to launch effort for "Fred Claus"
Time Warner Cable is teaming with sister Warner Bros. Pictures to launch an integrated marketing campaign in support of the new holiday comedy Fred...