Carat endorses Commercial Minute Ratings as currency
Shari Anne Brill, SVP/director of programming for Carat USA and her team have issued an official white paper defining why the media agency endorses...
Kodak to end Olympics sponsorship
Following the closing ceremonies of the Beijing 2008 Olympic Games, Eastman Kodak Company will conclude its sponsorship as the Official Imaging Sponsor of the...
HD Radio Alliance allowing limited ads; opens up formats
The HD Digital Radio Alliance announced has revised its two-year ad-free policy to allow companies the opportunity to monetize their HD2 stations on a...
NBCU teams with MasterCard for "Life" initiative
NBC Universal and MasterCard have joined forces to create a unique marketing event that provides viewers of the hit NBC drama "Life" with inside...
Taco Bell giveaway – only touring bands qualify
Taco Bell says it is "feeding the beat by keeping bands on the road, well fed and rocking their fans across America." The unusual...
Network Radio Upfront update
As the annual network radio upfront negotiating season is just beginning, RBR/SmartMedia is providing a weekly progress update, based on conversations with buyers and...
D&R Radio signs Entercom Indianapolis
Interep’s D&R Radio Sales has signed an agreement with Entercom to rep three stations in Indianapolis: WZPL-FM, WNTR-FM and WXNT-AM. With the addition of...
SCHIP veto spurs ad buys
According to polls, nearly three fourths of US citizens support a bipartisan bill to increase funding to a children's health insurance program known as...
Meredith to license Better Homes and Gardens to realty system
Meredith Corporation has entered into a long-term agreement to license the Better Homes and Gardens brand to Realogy Corporation. Realogy, owner of brands such...
Tune in and Columbus radio spots examined
Media Monitors took a look at tune-in advertisers, the city of Columbus, OH and their use of spot radio. #1 last week on the...
Project Apollo pilot adds radio networks
Project Apollo, the joint initiative of Arbitron and The Nielsen Company, announced that audience estimates to the radio commercials broadcast on the network and...
VoodooVox signs JMA to rep deal
VoodooVox (www.voodoovox.com), developers of In-Call Media and operators of In-Call Network, announced Jones MediaAmerica has been awarded a three-year contract to serve as the...
Mars opens new business
Former Liberman Broadcasting Corporate Vice President of Liberman Broadcasting Andrew F. Mars has formed the Mars Media Family, offering "Out of this World training"...
U.S. Trust launches 25 million dollar campaign today
U.S. Trust, Bank of America's Private Wealth Management division, launched its national campaign today which spotlights the changing profile of today's wealthy individuals and...
Giuliani launches radio effort in NH
Republican presidential hopeful Rudy Giuliani launched new radio ads last week, trying to build on close poll results and a day spent campaigning there....