Coca-Cola brings Olympians together in global spot
With just one year to go until “08-08-08” and the Opening Ceremony for the 2008 Olympic Games in Beijing, Coca-Cola is announcing plans for...
GM to end US Olympic team sponsorship
General Motors has decided not to renew its US Olympic Committee sponsorship when its contract ends after 2008. The company said the move is...
RCN Kicks off multi-year ad program with Redskins
RCN Corporation, a provider of video, data, and voice services to residential, small business and commercial customers, has signed for a multi-year, multi-platform ad...
Second trial for Mall Radio Network shows PPM viability in malls
Arbitron announced the results of a second Portable People Meter pilot test with Mall Radio Network. The pilot demonstrated the Arbitron PPM system could...
RCN Kicks off multi-year ad program with Redskins
RCN Corporation, a provider of video, data, and voice services to residential, small business and commercial customers, has signed for a multi-year, multi-platform ad...
Lord and Taylor launches 10 million branding campaign
Lord and Taylor has announced plans to launch a 10 million re-branding campaign this fall. Aimed to modernize the store's image while celebrating its...
Coca-Cola brings Olympians together in global spot
With just one year to go until "08-08-08" and the Opening Ceremony for the 2008 Olympic Games in Beijing, Coca-Cola is announcing plans for...
GM to end US Olympic team sponsorship
General Motors has decided not to renew its US Olympic Committee sponsorship when its contract ends after 2008. The company said the move is...
Chrysler debuts new campaign, radio included
As a new chapter begins in its 82 year history, The New Chrysler launched a national corporate ad campaign yesterday with the theme, "The...
NBC teams with DoubleClick again for Fall lineup
DoubleClick announced that it is working with NBC on new online ad campaigns to support the promotion of NBC’s upcoming fall line-up. These new...
Big Fizz, Big Apple radio spots examined
Media Monitors took a look at carbonated beverages, NYC and their use of spot radio. VERIZON, the mammoth communications firm was the #1 on...
Cerberus picks Robert Nardelli to run Chrysler
Cerberus Capital Management has named former Home Depot CEO Robert Nardelli to lead its newly acquired Chrysler unit. Nardelli, who left Home Depot earlier...
NBC teams with DoubleClick again for Fall lineup
DoubleClick announced that it is working with NBC on new online ad campaigns to support the promotion of NBC's upcoming fall line-up. These new...
Big Fizz, Big Apple radio spots examined
Media Monitors took a look at carbonated beverages, NYC and their use of spot radio. VERIZON, the mammoth communications firm was the #1 on...
Cerberus picks Robert Nardelli to run Chrysler
Cerberus Capital Management has named former Home Depot CEO Robert Nardelli to lead its newly acquired Chrysler unit. Nardelli, who left Home Depot earlier...