TIAA-CREF launches next phase branding campaign
TIAA-CREF, the financial services group and provider of retirement services in the academic, research, medical and cultural fields, announced the launch of its new...
VMS increases radio monitoring coverage
VMS, an integrated media intelligence solutions provider, announced the availability of its radio monitoring solution. VMS has deployed a new digital monitoring network --...
GM spending big bucks on radio stars
According to an Automotive News article this week, General Motors is recruiting many of America's best known radio personalities-including Rush Limbaugh, Bill O'Reilly, Laura...
Microsoft forms new ad unit
Microsoft has formed a new unit to work with advertisers and publishers and gain a foothold in an online ad market. The creation of...
Russo elected to board for Musicians on Call charity
Rich Russo, Director of Broadcast Services at JL Media Inc., has been elected to the Board of Directors of Musicians On Call-a unique charity...
P&G brings Dunkin’ Donuts coffee to retail shelves
Procter & Gamble announced Dunkin' Donuts coffee will be available to consumers in select retail outlets nationwide by mid-August and broadly in September. Through...
CBS Radio partners with 1-800 Flowers
1-800-FLOWERS.COM and CBS RIOT, a cross-platform division of CBS Corp. bridging its local radio, internet, outdoor and television sales operations, announced a call for...
Safety Insurance sponsors New England Patriots Radio Network
Safety Insurance Group will sponsor the New England Patriots Radio Network on CBS Radio's WBCN-FM Boston as part of the company's continued efforts to...
Seven secrets of great advertising
Most advertising professionals know what makes great advertising. But they work in a volatile business and are generally afraid to talk about it --...
Best Buy adjusts branding for business customers
With business customers making up as much as 10% of its overall store traffic but usually unidentified as such, Best Buy announced new plans...
Ed Christian on national and local business
In yesterday's Saga Communications Q2 conference call, CEO Ed Christian mentioned that in speaking with Katz Media CEO Stu Olds recently on national business,...
Peter Pan Peanut Butter returns
Peter Pan Peanut Butter will be on store shelves beginning in August, supported by increased distribution and strong consumer demand, plus a 100% satisfaction...
Starwood Hotels, Travel Channel strike multi-year partnership
Starwood Hotels & Resorts and the Travel Channel struck a two-year strategic marketing partnership that will make the channel available in all Westin, Sheraton,...
21 broadcast groups, rep firms "buy in" to TVB’s ePort
The TVB announced 21 television broadcast groups and two Rep firms have committed to date to TVB ePort, an eBusiness platform that will enable...
Who’s Your Daddy sponsors ”Days of Summer” campaign
Who's Your Daddy Energy Drinks has renewed sponsorship of CC Radio's Channel 933 San Diego. The 13 week annual campaign was designed to give...