ION to host upfront presentation May 1
ION Media Networks announced it will display its new programming and marketing initiatives for the 2008-2009 television season at its second annual Upfront sales...
Nielsen to launch image campaign with NYT
The Nielsen Company announced its inaugural global brand awareness campaign via a partnership with The NY Times Co., including the first exclusive ad arrangement...
Are traditional media really adjusting to the new digital world?
Frank Comerford, WNBC-TV NY – we used to control the time now the challenge is how do we get to these people who may have changed their traditional viewing habits.
Why Google is not out to “disintermediate” agencies
Google has the fifth highest market capitalization, after only nine years of existence. At the AAAAs last week, Tim Armstrong, Google's North American president...
Kathy Crawford on “Project Reinvention”
We spoke with MindShare President/Local Broadcast Kathy Crawford after her AAAAs panel session last week: “Project Reinvention.” The session was introduced by GroupM Global...
Marketing in a digital world
We’re seeing another trend with digital viewing: The Millennial Generation viewing programming “online only” -- skip the cable bill, keep the internet bill.
Verizon launches Spanish spots
Viewers of Spanish-language television channels in several major markets have begun seeing advertisements that tout Verizon High Speed Internet service as the best broadband...
Ad-tracking moves forward
The Nielsen Company and Ad-ID, a joint venture of the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers, Inc (ANA),...
For your demographic information
There's an excellent chance that this won't catch on, but just in case it does, you'll want to be able to say you were...
Nancy Hill, Marc Goldstein open AAAAs
Everything is changing Digital, example was YouTube, brought up two years ago. Who had heard of the company? Only 12 raised their hands.
Donlin exits Planworks
Starcom MediaVest Group/The Americas CEO Laura Desmond announced that Dennis Donlin will leave the company, effective April 1st. Donlin is General Manager and President...
JCPenney adds Hispanic agency
Looking to increase its marketing to American Hispanics, JCPenney has names The Vidal Partnership as its US Hispanic advertising agency of record. The goal...
DDS expands ePort initiatives with TVB
Donovan Data Systems (DDS) announced an expansion of its relationship with TVB's ePort Initiative at the AAAAs 2008 Media Conference & Tradeshow, in Orlando....
Dan Mason sends PPM memo to stations
Agencies aren’t going to wait until all broadcasters agree—they are going to buy stations based on PPM ratings. The question is, who will be on board?
Fund uses radio to smoke out PA pols
They're trying to get smoke out of the workplace in Pennsylvania, but apparently a number of powerful state legislators are blocking any movement to...