J&J to sponsor AURN College Football Awards
American Urban Radio Networks (AURN) announced Johnson & Johnson Consumer and Personal Products will be a major sponsor of the 34th annual SBN Sports...
KYW launches “Hear Philly!”
As we mentioned yesterday (2/13/08 RBR #30), CBS Radio’s KYW-AM and the Greater Philadelphia Tourism Marketing Corporation (GPTMC) are launching Hear Philly!, an Internet...
KYW to pact with GPTMC
KYW Newsradio (KYW-AM) is expected to announce a new online venture soon with the Greater Philadelphia Tourism Marketing Corporation (GPTMC) that will target people...
The Brand Experience teams with World Vision
Aegis Media’s The Brand Experience, in coordination with The Production Network (TPN), has partnered with World Vision to produce the “World Vision Experience: AIDS”...
Omnicom CEO: No major ad spend cuts
Omnicom Group CEO John Wren said yesterday during the company’s quarterly conference call that the company’s clients had yet to make big cuts to...
John Fabian leaves USRN
John Fabian, SVP/Eastern Sales at United Stations Radio Networks has left after a three-year stint with the network. He was hired by USRN from...
Florida launches new tourism effort
Worried about tourism dropping off as the national economy slumps, Florida has launched a national campaign aimed at drawing tourists in. Besides a 30-second...
WaMu unveils new campaign
WaMu announced a new marketing and advertising campaign that taps into customers’ emotional reactions to capture the essence of what it feels like to...
MediaCom realigns digital
MediaCom has enhanced its digital offering to help clients successfully compete in the digitally-driven world. Elements of this restructuring include the creation of a...
Regional Reps adds BAS Broadcasting
Regional Reps has signed an exclusive representation agreement with BAS Broadcasting to handle national sales for its newly acquired stations in Sandusky, Tiffin, Fremont,...
Network sports buying’s dirty little secret
Carat Programming noted that some may be surprised that this year’s Super Bowl earned the same rating as last year (see charts) . This...
Chrysler to cut models, dealerships
The news has been out there, but now it’s looking to be officially announced soon: Chrysler LLC plans to significantly reduce its lineup and...
IPG to partner in new multicultural agency with JAY-Z
Steve Stoute and Shawn “JAY-Z” will form a new agency dedicated to reaching the multicultural consumer. The firm will be majority owned by Stoute...
More on 7-Eleven's radio campaign
We spoke to 7-Eleven spokesperson Margaret Chabris on the details of 7-Eleven’s new multi-million-dollar “freshness guaranteed” ad blitz this month (2/6/08 RBR #25).Chabris says...
CAIR: More advertisers drop Savage; Atty. responds on suit
The Council on American-Islamic Relations (CAIR) announced The Hate Hurts America Community and Interfaith Coalition (HHA) says five more dvertisers have joined a growing...