24/7 Real Media & Petry Media partner
24/7 Real Media, a global digital marketing company, and Petry Media announced a partnership where 24/7 will be the technological backbone for Digerati iSales...
BDSradio.com signs ABC Radio Networks
Nielsen BDS and ABC Radio Networks announced a licensing and distribution agreement granting ABC Radio Networks exclusive rights to market and license BDSradio.com to...
Gordon Biersch to promote 20th Anniversary
Gordon Biersch Brewing Company and Gordon Biersch Brewery Restaurant Group have hired Allison & Partners San Francisco as the company’s PR AOR. Allison &...
Converse launches “Connectivity” campaign
In 2008 Converse commemorates its centennial year with the global launch of a new campaign entitled “Connectivity.” The new effort celebrates 100 years of...
GroupM Interaction names John Montgomery COO
John Montgomery, a GroupM digital media specialist with expertise in emerging ad technologies, was named COO of GroupM Interaction North America, a new position....
TVB to focus on all-digital station business model
The all-digital television station, less than a year away as broadcasters prepare to turn off their analog signals, will be the subject of a...
MoneyGram launches major global campaign via Draftfcb
MoneyGram International has launched a major global campaign spanning TV, print, radio, out-of-home, retail, point of sale, website development and employee communication under agency...
Debut partners with Boswell and MJI Interactive
Debut Broadcasting Corporation may specialize in small market radio, but it announced deals with two new partners that it says will bring top 100...
ABC to offer VOD offering to affiliates
Disney-ABC Television Group announced that ABC and its Affiliate Association will make on-demand content available through cable, DBS and Telco distributors. ABC will provide...
USA Radio Network merges with IRN
Dallas-based USA Radio Network has merged with Memphis-based Information Radio Network to form the new IRN/USA Radio Network for a combined roster of 2,500...
News coverage of Super Bowl ads reaches 750 million viewers
In 2008, news coverage of the ads broadcast on the world's most-watched sporting event reached an all-time high, with 6,846 broadcast news stories about...
Twentieth Century Fox, IHOP, Valpak promo “Horton Hears a Who!"
To celebrate the release of Twentieth Century Fox's animated feature film event, "Dr. Seuss' Horton Hears a Who!" Valpak and IHOP Restaurants have teamed...
Beer brewer malternatives questioned
Anheuser Busch and Miller Brewing are facing questions from a posse of state AGs concerning alcohol-containing energy drinks -- Bud Extra in A-B's case...
American Airlines debuts new “Flagship Experience” advertising
American Airlines is unveiling a fully integrated advertising approach that utilizes television, print and online to focus on international premium class travelers and to...
JCPenney launches “American Living”
J. C. Penney announced the launch of “American Living,” a new, comprehensive lifestyle brand created exclusively for JCPenney’s classic traditional lifestyle customer by Global...