Macy's new branding features cast of star designers
Macy's revealed details of its new campaign positioned to showcase the retailer's talented and high-profile cast of fashion and home brands. The spots were...
Network Radio Upfront update
As the annual network radio upfront negotiating season is just beginning, RBR/SmartMedia is providing a weekly progress update, based on conversations with buyers and...
CBS and Cadillac pact for Fall Premiere party
CBS has entered into an exclusive partnership with Cadillac to launch the Network's Monday night primetime lineup and unveil the 2008 Cadillac CTS. The...
MindShare scores Summit Entertainment
Summit Entertainment, a new worldwide theatrical motion picture studio, has selected MindShare to handle media assignments for its US Theatrical and Home Entertainment divisions...
P&G still the big spender
P&G maintained its spot atop the rankings by TNS Media Intelligence in the first half of 2007, with 1,611.8 million in spending, up 1.8%...
Nielsen launches KeepingTrac; Carat signs on
The Nielsen Company announced the launch of a new web-based commercial tracking system, KeepingTrac, which enables clients to know whether their commercials ran the...
National advertisers to discuss African American market
Interep announced a distinguished group of leading national advertisers will participate on a panel, "The Strategic Importance of the African American Market to Help...
Hyundai challenges consumers to "Think About It"
Hyundai Motor America announced the launch of a two-part campaign aimed at reframing the brand for U.S. consumers under the theme "Think About It."...
Monster names BBDO as AOR
Monster Worldwide announced BBDO Worldwide has been named its new AOR for advertising and branding. "Monster is already one of the most recognized brands...
Chrysler taps Toyota's Jim Press
Jim Press, the former head of Toyota's North American operations, has been hired by Chrysler as co-vice chairman and co-president with former Chrysler CEO...
Taco Bell "Avatarsment"
Taco Bell "Avatarsment" to debut during 2007 MTV Video Music Awards - This year's MTV Video Music Awards is all about firsts: first time...
Mercedes-Benz campaign introduces 2008 C-Class
In support of the launch of the 2008 C-Class, Mercedes-Benz USA will begin airing the broadcast components of its most significant marketing campaign in...
Cowdell on Ford's "Swap My Ride" campaign
Ford's "Swap My Ride" secret stunt in which folks who had recently bought new cars from competitors traded them temporarily for Fords began running...
Jennie-O Turkey partners with "The Biggest Loser"
Jennie-O Turkey Store is partnering with NBC's "The Biggest Loser" for the second year as the show's exclusive protein brand, offering healthy meal options...
Midway Games delivers campaign for "Stranglehold"
Midway Games unveiled a multi-million dollar campaign for the highly award-winning Stranglehold release in North America for the Xbox 360 today. The PC and...