Sunday, October 13, 2024

Taco Bell giveaway – only touring bands qualify

Taco Bell says it is "feeding the beat by keeping bands on the road, well fed and rocking their fans across America." The unusual...

Network Radio Upfront update

As the annual network radio upfront negotiating season is just beginning, RBR/SmartMedia is providing a weekly progress update, based on conversations with buyers and...

D&R Radio signs Entercom Indianapolis

Interep’s D&R Radio Sales has signed an agreement with Entercom to rep three stations in Indianapolis: WZPL-FM, WNTR-FM and WXNT-AM. With the addition of...

SCHIP veto spurs ad buys

According to polls, nearly three fourths of US citizens support a bipartisan bill to increase funding to a children's health insurance program known as...

Meredith to license Better Homes and Gardens to realty system

Meredith Corporation has entered into a long-term agreement to license the Better Homes and Gardens brand to Realogy Corporation. Realogy, owner of brands such...

Tune in and Columbus radio spots examined

Media Monitors took a look at tune-in advertisers, the city of Columbus, OH and their use of spot radio. #1 last week on the...

Project Apollo pilot adds radio networks

Project Apollo, the joint initiative of Arbitron and The Nielsen Company, announced that audience estimates to the radio commercials broadcast on the network and...

VoodooVox signs JMA to rep deal

VoodooVox (www.voodoovox.com), developers of In-Call Media and operators of In-Call Network, announced Jones MediaAmerica has been awarded a three-year contract to serve as the...

Mars opens new business

Former Liberman Broadcasting Corporate Vice President of Liberman Broadcasting Andrew F. Mars has formed the Mars Media Family, offering "Out of this World training"...

U.S. Trust launches 25 million dollar campaign today

U.S. Trust, Bank of America's Private Wealth Management division, launched its national campaign today which spotlights the changing profile of today's wealthy individuals and...

Giuliani launches radio effort in NH

Republican presidential hopeful Rudy Giuliani launched new radio ads last week, trying to build on close poll results and a day spent campaigning there....

Comcast Spotlight expands Hispanic Network ads in Miami

Comcast Spotlight is now offering ad insertion on seven additional Spanish-language networks in the Miami-Ft. Lauderdale DMA. Advertisers will be able to insert their...

Guinness launches new campaign

Guinness beer announced the launch of a new U.S. ad campaign that accentuates the beer's vibrant character. The fully integrated campaign, which breaks in...

Meredith acquires Directive Corp.

Meredith continued its program to beef up its Meredith Integrated Marketing with the acquisition of Directive Corporation, a specialized customer intelligence firm that leverages...

GMC kicks off 2007 NFL campaign

GMC announced elements of its 2007 advertising and marketing campaign that runs the duration of the season.   The GMC campaign will highlight their NFL...