Scarborough thinks local
Scarborough Research announced that the company is evaluating the opportunity to expand its local market services and is in the process of “fully exploring”...
U.S. ad spend grew 0.2% in 2007
The ad market continued to sputter at the end of 2007 and finished the year with measured spending of 148.99 billion, up 0.2% compared to 2006, according to the latest data from TNS media intelligence.
Carat Programming’s latest ratings highlights
Carat Programming’s Broadcast and Video Beat took a look at the 25th week of the primetime season based on analysis of Nielsen Media Research...
SoCal’s W Radio 690 AM signs with Chivas USA
W Radio (XEWW 690 AM), Southern California’s all Spanish-language news, talk, sports and entertainment station has signed with Chivas USA to carry their games...
Interep partners with Venn Strategies for political ad dollars
Interep has retained DC-based Venn Strategies of Washington, DC to collaborate on a strategic initiative to increase radio’s share of political advertising expenditures during...
Arbitron releases RADAR 96
Arbitron released its March 2008 RADAR radio network audience reports (RADAR 96) covering January 11, 2007 – December 12, 2007, which includes PPM and...
New Balance launches “LOVE/hate. this is the new balance”
Global athletic leader New Balance debuts a new brand campaign this week that highlights running as fundamental to all sport and spotlights the runner's...
Bank of America awards media to Starcom
Bank of America announced the selection of Starcom USA, a unit of Publicis, to manage traditional and online media strategy, planning and buying for...
LA Radio hits 1 Billion in 2007
Once again Los Angeles can lay claim to the biggest radio revenue market in the world, and the only one generating over 1 Billion...
Digesting the digital transition
Janice Finkel-Greene, Initiative Media EVP/Local Broadcast and EVP/Director Futures and Technology, has issued an analysis of The Digital Transition of 2009.
John Deere campaign launches “Deere Season”
John Deere's Worldwide Commercial & Consumer Equipment Division announces the launch of the Spring campaign, "Everything we've learned goes into everything we do," developed...
Initiative taps Jennifer Nyhan to lead Cadbury Schweppes
Initiative has hired Jennifer Nyhan as VP, Group Account Director, announced Alan Cohen, President of Initiative West in Los Angeles, where she is based.Nyhan...
The Newspaper Consortium joins quadrantONE
The Newspaper Consortium, a consortium of 26 newspaper companies, will add 138 web sites to quadrantONE (quadrantone.com), an online ad alliance formed in February...
Macy’s debuts spring branding campaign
Macy’s announced the continuation campaign that highlights the retailer’s family of fashion and home designers. This season, two new spots feature both returning favorites...
JMA signs The Tom Kent Radio Network
Jones MediaAmerica announced the signing of an exclusive long-term ad sales deal with the Tom Kent Radio Network for all programming on the net,...