Courvoisier launches campaign to "Find Greatness Within"
Beam Global Spirits & Wine and Courvoisier Cognacannounced the launch of "Find Greatness Within," the brand's first advertising and positioning campaign since 2005. The...
Baja Fresh signs with KIIS-FM LA and Ryan Seacrest
California-based Baja Fresh Mexican Grill announced it has begun a local radio campaign on KIIS-FM Los Angeles. The host of the KIIS-FM morning show,...
D&R Radio signs Dittman Broadcasting in Mobile
Interep announced its D&R Radio Sales national representation firm has signed an agreement with privately-held Dittman Broadcasting to represent WABB-AM (news/talk) and WABB-FM (CHR)...
TNS finds the political hot spots
The crystal ball gazers over at TNS Media Intelligence see between 2.5B-3B in political spending in 2008, on top of 700M spent this year...
Broadcasters unveil 697 million campaign on DTV transition
Television broadcasters have announced a comprehensive 697 million consumer education campaign, the second phase of the industry's DTV consumer education initiatives, which began in...
Ponderosa/Bonanza Steakhouses in review
Ponderosa/Bonanza Steakhouses are launching an agency review for their 8 million account that includes creative and media for television, radio, print, E-mail, direct mail,...
Mitt Romney tops with campaign ad placement, so far
So far this year, Republican Presidential Candidate Mitt Romney has placed more political ads than any other two presidential candidates combined, according to The...
3B possible for 2008 political
TNS Media Intelligence says that 2008 should produce a bumper crop of political spending, both on elections and issue advertising, with total ranging anywhere...
It's not all about DVRs
As previously mentioned, commercial minute ratings also hold the networks accountable for prior malfeasance in formatting commercials, particularly outside of network primetime.Some late night...
This is only a first step in a big journey
Despite what you might read, the average commercial minute rating is not a measure of who is watching an ad because Nielsen is only...
Marketplace Impact
The new currency's cost impact on the 2007/08 upfront marketplace appeared to be marginal, but did result in a certain diminution of available ratings...
Carat endorses Commercial Minute Ratings as currency
Shari Anne Brill, SVP/director of programming for Carat USA and her team have issued an official white paper defining why the media agency endorses...
Kodak to end Olympics sponsorship
Following the closing ceremonies of the Beijing 2008 Olympic Games, Eastman Kodak Company will conclude its sponsorship as the Official Imaging Sponsor of the...
HD Radio Alliance allowing limited ads; opens up formats
The HD Digital Radio Alliance announced has revised its two-year ad-free policy to allow companies the opportunity to monetize their HD2 stations on a...
NBCU teams with MasterCard for "Life" initiative
NBC Universal and MasterCard have joined forces to create a unique marketing event that provides viewers of the hit NBC drama "Life" with inside...