"WaMu LIVE!" effort using radio


WaMu has expanded the benefits of its popular WaMu LIVE! entertainment platform to offer customers exclusive content from popular music artists, enhanced ticket access and unique giveaways on wamulive.com.

WaMu launched WaMu LIVE! in 2007 to provide customers a unique onsite concert experience and online access to special event tickets at venues in New York, Los Angeles and Seattle. Any WaMu bank card customer will have access to the WaMu LIVE! on-site and online experience.

Marketing includes  radio spots in venue cities, online advertising and a series of in-book Rolling Stone advertorials highlighting the new exclusive artist content available on wamulive.com.

Now in its second year, WaMu LIVE! has unveiled an enhanced version of its web site, wamulive.com, which now features exclusive video content from popular artists, such as never before seen interviews and performances.

The content will be updated regularly and features artists such as Sara Bareilles, providing additional value to customers and bringing the WaMu LIVE! experience to those located outside of the cities where the bank has partner venues.

By simply flashing any WaMu bank card at partner venues customers can enjoy ‘rock star treatment’, including special WaMu entrances, access to venues before the doors open, premier parking, their own concession lines and access to the WaMu LIVE! lounges, though benefits vary by venue. All ticket holders at partner venues can hop into the WaMu LIVE! photo studios to take souvenir photos that can later be downloaded at wamulive.com.