Carat signs Kohler for global media services


Kohler announced it has selected Carat to provide global media services, Carat will provide consumer and trade media planning and buying services across all platforms in several key markets including the Americas and EMEA. Kohler, supplier of kitchen and bath products, selected Carat following a review that included incumbent Starcom.

"We were impressed with Carat’s integrated global account management structure and philosophy across all media touch points, offline and online," said John Engberg, Manager – Global Media & Web Development. "Carat brought forward global ideas that bring to life the KOHLER brand and THE BOLD LOOK OF KOHLER in locally relevant ways that drive a connection with our customers – an approach that matched what we are looking for in an agency partner."

“We’re excited and proud that Kohler has selected Carat’s global network of media talent to build connections with consumers around the world,” said Scott Sorokin, President of Carat. “We look forward to a partnership with Kohler across multiple regions based upon a shared vision of category leadership and innovation conveyed via communications.”