IPG creates “Mediabrands”; adds Seiler, Hudes
The Interpublic Group unveiled a new structure and a number of senior level personnel moves after the introduction of the holding company’s “aligned” media...
CBS “unleashes” campaign for Greatest American Dog
In a new campaign to promote the new summer reality series Greatest American Dog, the CBS Marketing Group unveiled pack of promotions designed to...
Arbitron verifies BusRadio’s audience measurement methodology
BusRadio, a national radio network that reaches over one million young people ages 6 to 18 in 26 states, announced Arbitron has verified its...
Genre Magazine to partner with Logo for national campaign
Genre Magazine, a gay men’s lifestyle magazine, enters the second phase of its brand refresh activity this week, with the launch of a nationwide...
Red Roof campaign includes GAC, radio
Leveraging its guests’ love for Country Music and the growing power of the industry, Red Roof is launching a branded entertainment, multimedia “Red Roof...
David Beckham stars in new Sharpie ad
Sharpie markers debuts its global TV ads via Young & Rubicam's Brand Buzz NYC featuring soccer superstar David Beckham. The autograph brand, which earlier...
MTV Networks partners with Cadbury, DISH Network
Building on its efforts to reinvent the way audiences experience content and advertising, MTV Networks is partnering with Cadbury, the makers of Sour Patch...
NY Giants sign for custom PPM ratings
Arbitron announced that the New York Giants have signed a contract for Portable People Meter custom radio ratings services in New York. “The ability...
AMEX launches new spot with Tina Fey, Martin Scorsese
American Express announced the launch of its latest television spot featuring comedian and actress Tina Fey showcasing how American Express provides exclusive travel benefits...
New TV and radio spots promote adoption
Florida Lt. Governor Jeff Kottkamp unveiled a series of statewide English and Spanish television spots promoting the benefits of public adoption. The spots are...
NAB Radio Show session looks at monetizing new media
New media execs will be on hand to discuss digital media opportunities during a super session at The NAB Radio Show in Austin. Steve...
Wizzard Media signs ad deal with Spike TV
Wizzard Media, a large podcasting network, announced it has signed with Spike TV to use Wizzard’s LibsynPRO 2.0 service to host a podcast in...
GM, P&G pull ads on BET
The Chicago Defender reports at least two top advertisers in General Motors and Procter & Gamble have pulled ads from BET's “Rap City”
Tecate Light launches dual-language, multimedia campaign
For the first time in the history of the brand equity, Tecate Light announced today the launch of a dual-language campaign designed to connect with Mexicans and Mexican-American adults
Toyota's sales tumble 21.4%; Ford down 27.9%
High gasoline prices and a weak economy took a toll on U.S. sales of Toyota and Ford vehicles in June, with Toyota reporting a...