Convention throws off some cash for radio
With the Democratic National Convention underway in Denver, some advertising is being placed on local broadcast outlets to try to influence the party leaders. Case in point: The American Leadership Project
Cutting remarks
An informal poll of a cross-section of marketing executives confirms just what media veterans have come to expect: Companies facing difficult economic conditions are...
FTC smacks down Louie Louie
Here’s the latest saga in the Federal Trade Commission’s ongoing war against false or misleading advertising. We’ve seen quite a few of these involving...
Buyers give thumbs up on Radio One’s “Accountability One”
The development of the PPM methodology provides the opportunity to supply quicker ratings feedback regarding schedule delivery
Nationwide Insurance unveils new ad featuring Sanjaya Malakar
Nationwide Insurance unveiled its newest “Life Comes at You Fast” ad, featuring former American Idol contestant, Sanjaya Malakar. In the tradition of Kevin Federline,...
MRC Radio Committee votes on PPM
There was a MRC Radio Committee meeting Wednesday regarding PPM. Previously, Arbitron did a presentation on the ongoing PPM issues. There were extenuating circumstances....
Stephen Allan named Chairman & CEO of MediaCom Worldwide
He succeeds Alexander Schmidt-Vogel, who has taken on the newly established role of CEO Global Trading of GroupM Worldwide. Stephen Allan joined The Media...
Dairy Queen Iron Grilled Sandwiches effort uses radio, TV
Capitalizing on the popularity of the sandwich segment, Dairy Queen is introducing three new Iron Grilled Sandwiches at participating locations nationwide. In 2007, sandwiches...
NCC partners with DIRECTV for regional Sports sales
NCC, the nation’s largest spot cable sales organization, announced a breakthrough ad sales and technology partnership with DIRECTV. NCC will integrate select regional sports...
SMG appoints Swinand President of Global Operations
In her first major management appointment since assuming the Global CEO role at Starcom MediaVest Group (SMG) in June, Laura Desmond announced the appointment...
RFP issued for new set top box
Pat Liguori, ABC O&O Stations SVP/Research & Electronic Measurement and board member of the Council for Research Excellence, sent a note and accompanying RFP...
CC Radio’s Total Traffic Network now in 95 markets
Clear Channel Radio’s Total Traffic Network (CCTTN) announced an expansion to its delivery of real-time traffic data over RDS-TMC (Radio Data System Traffic Message...
GM won't buy ad time for next Oscars
General Motors has pulled out of its longtime sponsorship of the Academy Awards, the Wall Street Journal reported on Sunday. The move, which comes...
Court decision spells victory for Cablevision and MSOs
Carat Programming has issued a POV on the recent U.S. Court of Appeals for New York overturning a ruling from a lower court which had initially blocked Cablevision
PPM: White Sox vs. Cubs a big winner for Chicago stations
The Associated Press called the three-game series on June 27-28 between the Chicago White Sox and the Chicago Cubs as “Sweep revenge for the White Sox” against the Cubs.”