RAB unveils sales & marketing sessions at NAB Radio Show
The RAB is producing 10 sales and marketing sessions as part of the program at the NAB Radio Show in Austin. With nearly one-third...
Q1 global advertising up 4% from 2007
In spite of mounting economic pressures, it appears the advertising world is still growing, according to latest figures from The Nielsen Company’s Global AdView...
NBC to continue “InFront” presentations
As a result of the favorable response from advertisers to their "InFront" scheduling presentation last April, NBC announced plans to host a similar event in April 2009
Beck-Rush-Hannity: a valuable proposition?
With the powerful conservative bloc in Beck-Limbaugh-Hannity now cemented by Premiere (see Radio News), we wanted to hear from media buyers what economies of...
Levi's 501’s to fit everyone
WSJ reports Levi Strauss & Co. is betting one size can fit all. Levi Strauss is retooling its signature button-fly 501 jeans so that...
Cox Radio launches “New Country” with low spot load
Cox Radio launched a brand new country station, “New Country” WQNU Q103.1 in Louisville 7/18 on the second strongest FM signal in the market....
iVillage partners with Blogher
iVillage, an online destination for women, has entered a strategic partnership with BlogHer, the a top community for women bloggers. The deal provides iVillage...
Nine groups sign with TargetSpot for online advertising
Nine more radio groups this week have joined TargetSpot, an ad sales network serving online radio broadcasters. Additions include: Pamal Broadcasting (Albany, NY); Capitol...
Nielsen issues Summer 2008 – TV at a Glance
-“Summer 2008 - TV at a Glance,” which summarizes basic television data, was released this week from Nielsen, covering recent consumer traffic in social...
Stengel stepping down at P&G
Procter & Gamble's global marketing chief Jim Stengel is stepping down unexpectedly to pursue other interests. He’ll be succeeded next month by Marc Pritchard,...
SpongeTech Delivery Systems to be featured on “The Balancing Act”
SpongeTech Delivery Systems announced the re-airing of SpongeTech's feature on the daily morning talk show called "The Balancing Act." "The Balancing Act" is an...
Julie Roehm, Linda Kaplan Thaler to star in CBS’s “Jingles”
Gene Simmons has been tapped to judge “Jingles,” the new competition reality series seeking the next great jingle composer. The show, via executive producer Mark...
M&M's launches Hispanic print effort
Mars Snackfood US announced a unique Hispanic campaign for its M&M's Brand, which serves as an extension to its popular "Inner M" campaign that...
Radio Express scores Heineken
International syndicator Radio Express has secured a major content integration/sponsorship deal from Heineken for the
Converse launches new campaign
Converse launched a multimedia advertising campaign built around the company’s recent “Three Artists, One Song,” music collaboration with Pharrell Williams, N.E.R.D., Santogold and Julian...