Stolichnaya to Ogilvy New York
The SPI Group, owners of the Stolichnaya Vodka Trademark, announced that it has awarded its global integrated marketing and branding account to Ogilvy New...
CBS buys heavy in People Magazine
CBS and People jointly announced CBS’s fall programming ads will be featured exclusively in the Sept. 22, 2008 issue with 20 ads (consecutive right...
Radio One to post in Houston
As part of its recently-announced “Accountability One” initiative, Radio One announced that it has created a new scheduling and ratings verification system for its...
WFAN partners with McDonald’s for football feature
Why settle for commercial spots when you can own an entire feature with mass-appeal to a station’s most loyal fans? McDonald’s figures to benefit...
Mass media for MassMututal
Massachusetts Mutual Life Insurance is going after an elite audience in a mixed media buy designed to promote its financial services. The campaign is...
NBC picking and choosing Pickens ads?
T. Boone Pickens has been taking to the airwaves for months now, pushing alternative energy solutions, and apparently was dismayed when a 15-second spot...
AFTRA/SAG extension extended
Trade organizations representing actors doing work in commercials have agreed to keep going under an existing agreement for an additional six months, taking a...
Oregon interest group takes to the airwaves
FreedomWorks Oregon has $1M to spend, and it has energy issues on its mind. It is kicking off a radio flight throughout the state...
WPP to Deliver
WPP Digital, the digital investment and operating arm of ad giant WPP Group, announced the launch of Deliver, a global digital production capability that...
Carat lowers ad forecasts
Ad buying giant Carat has revised downward its worldwide advertising expenditure forecasts. 2008 ad growth is now projected to be 4.9%, down from the previous projection of 6%. US growth is
Hot dog attack ad debunked
A vegetarian group has an ad out showing kids enjoying hot dogs in their school cafeteria, until one little boy laments the fact that...
Dave Freeman dead at 47
After making his career with Grey Advertising in New York, Dave Freeman achieved a level of general market fame as co-author of the best...
Popeyes is rebranding
Fast food chicken chain Popeye’s is pushing the idea that calling some of its menu items fast food is an oxymoron in a way,...
McCain Foods USA sees an opportunity
By happy coincidence, McCain Foods has been seeing its name in the media quite a bit over the past year, and it’s only going...
Beverage service using radio, TV for direct response
Hat Trick Beverage isn’t looking so much to sell beverages. Instead, it’s looking for small businesses that will sell the Hat Trick beverage service,...