Elizabeth Herbst-Brady takes reins of MAGNA
Veteran marketing and media executive Elizabeth Herbst-Brady has been named president of MAGNA, Nick Brien, president and CEO of Mediabrands, the Interpublic Group media...
Wrigley names Tribal DDB Worldwide Digital AOR
The Wm. Wrigley Jr. Co. has selected Tribal DDB Worldwide to be the digital agency accountable for driving interactive strategies and initiatives for all...
Pioneer launches KURO brand campaign
Pioneer Electronics unveiled a new brand campaign tied to the launch of its second generation “KURO” televisions. The campaign is based on the idea...
Zenith Media named Media AOR for Ubisoft
Zenith Media has been named the strategic media planning and national buying agency of record for Ubisoft. Ubisoft recently completed a media agency review. ...
Sean Finnegan joins SMG as President, Chief Digital Officer
Laura Desmond, chief executive officer of Starcom MediaVest Group (SMG), announced the appointment of Sean Finnegan to the role of President and Chief Digital...
eFoodSafety launches radio effort for Cinnechol
eFoodSafety.com, a researcher, developer, and marketer of whole foods and nutraceutical products, announced that its half-hour radio show campaign for its all-natural product Cinnechol...
Russo on the HD Digital Radio Alliance
Rich Russo, JL Media’s SVP/Director of Broadcast Services, writes to RBR with comments on yesterday’s announcement from the HD Digital Radio Alliance’s 3-year anniversary
Coors Light details new NFL effort
Coors Light, official beer sponsor of the NFL, is creating unique season-long experiences that will excite fans, retailers and distributors across the country, highlighted...
Jets tap Fly Communications for new stadium
The NY Jets have tapped Manhattan agency Fly Communications to develop the messaging, direct mail, collateral, and interactive micro-website to showcase the new stadium,...
Nationwide launches sweepstakes aimed at NASCAR fans
Nationwide Insurance announced the launch of the Switch and Save up to $500 Sweepstakes, a national promotion involving two-time NASCAR Nationwide Series champion Kevin...
Oregon radio campaign promotes clean energy
FreedomWorks Oregon’s Campaign for Affordable and Reliable Energy (CARE) launched a series of radio ads promoting the development of clean, affordable, and reliable sources...
Stolichnaya to Ogilvy New York
The SPI Group, owners of the Stolichnaya Vodka Trademark, announced that it has awarded its global integrated marketing and branding account to Ogilvy New...
CBS buys heavy in People Magazine
CBS and People jointly announced CBS’s fall programming ads will be featured exclusively in the Sept. 22, 2008 issue with 20 ads (consecutive right...
Radio One to post in Houston
As part of its recently-announced “Accountability One” initiative, Radio One announced that it has created a new scheduling and ratings verification system for its...
Mass media for MassMututal
Massachusetts Mutual Life Insurance is going after an elite audience in a mixed media buy designed to promote its financial services. The campaign is...