2008/09 Primetime Ratings Review-Week 1
Carat Programming’s Broadcast and Video Beat took a look at network performance for the first week of the 2008/09 primetime season based on analysis of data from Nielsen Media Research. They have provided weekly network averages
CBS launches campaign for “The Ex List”
To promote the new fall series The Ex List, the CBS Marketing Group has created a set of promotions to win potential viewers' hearts....
Deutsch LA named AOR for Snapple
Snapple, part of Dr Pepper Snapple Group, has assigned its advertising account to Interpublic Group's Deutsch LA, replacing incumbent Cliff Freeman & Partners. The...
Miami-Dade launches $2 Million campaign
A new $2 million global marketing campaign to promote Miami-Dade County as a dynamic, world-class destination for business was unveiled at The Beacon Council’s...
New American Airlines commercial touts its business class
Yesterday American Airlines debuted the first in a series of new TV, out-of-home, and online video commercials to complement its We Know Why You...
“Vote Pro-Life” radio ad running in more than 12 states
A 30 second radio spot via The Knights of Columbus encourages people to "vote pro-life" in the November elections is now running on radio...
CBS, EcoZone launch Green Schools initiative; name sponsors
EcoMedia, a leading environmental media company, and CBS Corp. kicked off the CBS and EcoZone Green Schools Initiative. One winning school in each city...
TracyLocke, LatinWorks launch branding effort for Texas Lottery
TracyLocke and LatinWorks have launched a new branding campaign this week for client Texas Lottery Commission, featuring a brand platform that will extend across...
Optimedia releases Content Power Ratings–Sports Edition
Optimedia released the second edition of its Content Power Ratings report (the proprietary multiplatform ratings system first launched in March this year), this time...
CBS, Starbucks launch WiFi promotion
CBS is targeting Wi-Fi users at thousands of Starbucks locations throughout the country with exposure on the AT&T Wi-Fi page. For two weeks, Starbucks...
Laura Desmond names leadership team for SMG
Laura Desmond, CEO of Starcom MediaVest Group, announced the formation of a new global management team charged with accelerating growth, business development, product and...
Radio Heard Here radio spots now available
The NAB and RAB announced that the first five Radio Heard Here radio spots are now available for download and use by stations to...
DG Entertainment does campaigns for “Jeopardy!,” “Wheel,” “Divorce Court”
DG Entertainment has reinvigorated the promotion campaigns for three first-run syndication franchises, including CBS Television Distribution’s historic game shows “Jeopardy!” and “Wheel of Fortune,”...
Del Taco teams with KROQ
Del Taco announced the company has teamed up with KROQ-FM LA for a new promotion. Listeners can visit participating Southern California Del Taco restaurants...
USRN names Adkins and Hough hosts for Holiday Country specials
United Stations Radio Networks has finalized its lineup for its Annual Holiday Country Music Specials and is offering stations its seasonal Country Heroes 2008...