What advertisers are missing
A study came out recently looking into the 1%-2% of Americans who completely ignore television, as reported by Associated Press. It turns out that...
Initiative reorganizes leadership team
Initiative has undergone a strategic reorganization of the agency in order to build the capabilities of the network and focus on the growth of...
Citadel: no ABCRN deal with Stratus Media
Here’s an update to our story yesterday about what we heard in the marketplace that Citadel/ABC Radio Networks has tapped Stratus Media (Glenn Felty)...
Coca-Cola Zeros in on James Bond
Coca-Cola Company has teamed its Coca-Cola Zero brand with the highly anticipated James Bond adventure Quantum of Solace, which will be released worldwide November....
Lawyer selected for Google ad suit
WSJ reports DOJ has quietly hired one of the nation's best-known litigators, former Walt Disney Co. vice chairman Sanford Litvack, for a possible antitrust...
Wizzard Media signs podcast advertising deal with POWERade
Wizzard Media podcasting network has signed Coca-Cola’s POWERade as a sponsor of highly targeted podcasts on the Wizzard advertising network. The POWERade campaign will...
Go Daddy fuels NASCAR “Sprint Cup” with broadcast sponsorship
NASCAR has Go Daddy racing into the Sprint Cup Series as the broadcast sponsor of the Sylvania 300 at the New Hampshire Motor Speedway...
NBCU cable to implement Google TV Ads ad platform
As part of its continuing effort to offer innovative advertising solutions to its clients, NBC Universal will join forces with Google to form a...
Rodale, NBC Universal, Reveille extend Biggest Loser partnership
Rodale, NBC Universal’s Television, DVD, Music and Consumer Products Group, and production company Reveille announced an extension
Citadel taps Stratus for network ad sales?
It appears that because national spot is so weak right now that ABC Radio Networks is having marketplace challenges and resorting to some unusual...
.FOX Networks the leading ad network for Hispanics
.FOX Networks, the leading international ad network operated by Fox International Channels (FIC), announced it is now reaching 84% of U.S. Hispanic Internet users....
WLTW & EmblemHealth launch “Respecting your health, Respecting your environment"
EmblemHealth is teaming up with WLTW-FM NY (Lite fm) to launch “Respecting your health, Respecting your environment” a consumer initiative to educate tri-state area...
Ion Television unveils new look, website
Concurrent with the premier of its fall lineup, ION Television announced the launch of its “Positively Entertaining” rebranding which debuted Monday. The network’s on-air...
Harris Financial multimedia effort includes radio, TV
Harris Financial announced a new advertising initiative that will drive home its "here to help" message to millions of customers and prospects. The campaign...
DG FastChannel and Enliven Marketing Technologies amend merger
DG FastChannel and Enliven Marketing Technologies have entered into an amended merger agreement regarding DG FastChannel’s previously announced acquisition of Enliven in a stock-for-stock...