“Sabado Gigante” signs Ford F-150
Univision’s “Sábado Gigante” (Giant Saturday) is the exclusive platform for the launch of an automotive brand with the unveiling of the 2009 Ford F-150...
Chrysler downsizing hits BBDO Detroit
BBDO North America on Thursday announced the immediate elimination of the equivalent of 145 positions, including full- and part-time workers, at its Troy, MI...
Radio advertisers get industry search engine
RadioAds.com opened for business last week today for radio advertisers to list their radio ads. RadioAds.com is a free search engine solely dedicated to...
Scatter market is shot, say buyers
According to a NY Post story, the television scatter market is in tatters. Demand for television ad time sold closer to the actual air...
Big slowdown begins for local interactive advertising
Next year will be the first in many in which some components of interactive advertising show little or no growth, or may even decline
Bob Neil bashes PPM in Q3 call
While reporting Q3 profit down 21% on declining revenue and softening economic conditions yesterday, Cox Radio CEO Bob Neil also had a few choice words for Arbitron’s PPM rollout
Diamond Foods launches Pop Secret ads
Diamond Foods has begun running national television advertisements for Pop Secret microwaveable popcorn, the latest addition to its snack portfolio. In October and November...
Timberland campaign features angry bees, wild dogs
The Timberland Company announced the launch of a new television, print and online campaign in support of its Earthkeepers collection of environmentally-conscious footwear and...
NBC Sports renews ADT
NBC Sports and ADT Security Services, an electronic security services provider, announced a multiyear renewal agreement for the ADT Golf Skills Challenge and ADT...
Pillsbury launches new branding
General Mills yesterday launched a major branding campaign, “Home Is Calling,” for Pillsbury in time for the holidays. It draws upon the appeal of...
October sales dismal for automakers
Sales of vehicles in the US plummeted in October to levels not seen in 25 years. Sales were down 31.9% during the month compared...
Twin Cities and elections ads detailed
This week, Media Monitors took a look at elections ads and Minneapolis-St. Paul, the 16th largest radio market with a population of 2,697,500. Last...
MySpace, Auditude partner with MTVN for ad-supported video
Instead of trying to take down all copyright-protected videos that its members post, MySpace announced it has partnered with Auditude, a new provider of...
SpongeTech launches radio campaign in Boston, Philly, Detroit and Chicago
SpongeTech Delivery Systems, a company which designs, produces, and markets environmentally sensitive packaging and product delivery solutions, will begin airing broadcast promotional advertising of...
Aegis' Bluestreak launches new ad serving platform
Bluestreak, a marketing technology company and division of Aegis Media, announced the availability of Bluestreak 5.0 as an enterprise-class ad serving platform specifically designed...