Yellowbook's new campaign an interactive cliffhanger
Yellowbook, a national leader in the local search industry, announced the launch of new 'Say Yellow to the future' TV campaign executions that call...
WRTV newscast back with sole sponsor
Every Thursday, beginning November 20 and ending December 18, Central Indiana Chevy Dealers will present 6News at 7PM with Todd Wallace and Trisha Shepherd. ...
GM ad agencies under review?
According to a Reuters story, General Motors is reviewing its contracts with agencies and other vendors to see whether they should be renewed as...
Rock Jam announces KSTR as new sponsor
MBC Grand Broadcasting announced it is working with Rock Jam USA as the exclusive radio sponsor on the Western Slope. One of the largest...
NYMRAD to honor top 25 advertisers at holiday party
New York Market Radio Association (NYMRAD) celebrates 25 years of serving the needs of radio stations, representatives and the advertising community. This year the...
NAC partners with Doug Stephan’s Good Day
NAC, a spoken word sales organization which specializes in new business development strategies for talk media, announced its new partnership with Stephan Multimedia and...
Ad Council to utilize Backchannelmedia
Backchannelmedia that The Advertising Council is now utilizing its TV-to-Internet Click Through technology to help connect viewing audiences to more information about the issues...
Matt Feinberg leaves Zenith Media
After some 11 years, Matt Feinberg, SVP/National Radio; SVP/Director, Interactive Broadcast; Director/Radio, Zenith Media Services, has left the building in that company’s latest round...
Buyers comment on Nielsen-Cumulus deal
Cumulus Media and Clear Channel Radio have agreed to switch to Nielsen Media Research's reborn-ratings service from Arbitron in 50 and 17 markets, respectively, beginning in Q3 2009
173 million ad exposures for AMNtv Platform
The Nielsen Company reported Arena Media Networks (AMN) delivered over 173 million video ad exposures through its AMNtv “Live In-Game” platform to fans attending Major League Baseball games
PepsiCo names TBWAChiatDay AOR
PepsiCo announced it has selected Omnicom’s TBWAChiatDay Los Angeles as its communications agency for the Pepsi brand in the United States and Arnell as...
MediaBank integrates with Mediaguide for ad management
MediaBank, a provider of integrated technology solutions that help marketers and agencies manage the media buying process, announced its integration with Mediaguide, a radio...
Chicken wings and eye liner spots examined
Media Monitors reports according to Arbitron, Buffalo-Niagara Falls is the 52nd largest radio market with a population of 966,000. Last week the #1 spot...
RAB posts GM plea
RAB CEO Jeff Haley has sent out and posted a note from Betsy Lazar, Executive Director, Advertising and Media Operations, General Motors, that asks help from the radio biz on getting the government bailout
CBS Radio/Tampa debuts “2009 Partnership Program”
Ed Krampf, CBS Radio/Tampa Market Manager, has emailed a video to advertisers and potential advertisers describing a new sales strategy that will be offered up all of this week.