Ford unveils new radio, TV effort for F-150
Television advertising for the new 2009 Ford F-150 begins Sunday on "NFL on Fox" with a series of straight-talking spots emphasizing the new pickups...
ABC Television Group and Verizon FiOS expand VOD offering
Disney-ABC Television Group and Verizon are making ABC's VOD offering available to Verizon FiOS TV customers across the country. Customers can watch episodes of...
National political spend on CC Radio up 98% vs. 2006
Clear Channel announced that spend on national political spots on all 800+ Clear Channel Radio stations (both on-air and online) in 2008 (January through...
Monday is Traffic Director's Day
It's possibly one of the busiest days of the year, falling on day before nationwide elections, the day after the clocks were moved from...
HD Digital Radio Alliance announces Holiday ad flight
Since Santa won’t be able to fit a solution to our current economic situation into his sack, The HD Radio Alliance is launching a...
Orville Redenbacher’s teams with NBC’s Crusoe
ConAgra Foods and NBC have joined forces in a strategic move, promoting Orville Redenbacher’s Gourmet Popping Corn with the thrill and excitement of NBC’s...
Carat names Doug Ray EVP
Ray will lead the Procter & Gamble account in North America, in addition to serving as head of communications planning. He replaces Martin Cass,...
Sonic to increase ad spend next fiscal year
Sonic, with 3,400 restaurants, plans to increase ad spending to more than $200 million for the next fiscal year (ending 8/31/09)—up 5%. Reportedly, about...
State Broadcast Associations to offer sales training online
With the current economic slump expected to grip the nation for the next 18-36 months, local radio and TV stations are grappling with how...
Restaurants and San Francisco spots examined
Media Monitors took a look at San Francisco--the 4th largest radio market with a population of 6,013,700—and Restaurants for last week’s Spot Ten Reports.The...
Ad revenues dropping for NFL games
The AP reports Broadcasters are already seeing a drop in ad revenue for NFL games because of the global economic crisis, league commissioner Roger Goodell said Friday. At a conference on the
Activision unveils ads promoting Guitar Hero World Tour
Activision Publishing Guitar Hero is putting famous fans front and center in its television ads for the 10/26 release of Guitar Hero World Tour,...
Quaker Oats names Goodby, Silverstein & Partners AOR
The Quaker Oats Company, a division of PepsiCo, has named San Francisco-based Goodby, Silverstein & Partners its lead advertising agency, following a review."Goodby, Silverstein...
Zenith Media wins Harrah's
Zenith Media been named the media planning and buying agency of record for Harrah’s Entertainment. Harrah’s recently completed a review with the goal of...
More local creative: The power of radio advertising
WCLT-AM/FM Newark-Columbus, OH took us up last week on our offer to send in-house produced radio spots our way. Like we mentioned, using humor...