Jordan Brand launches integrated campaign
Jordan Brand, a division of NIKE, launches ‘Become Legendary,’ a fully integrated brand marketing campaign that pays respect to the legacy of Michael Jordan...
NBCU streamlines with Salesforce CRM
Salesforce.com announced that NBC Universal has deployed Salesforce CRM to help transform sales and unify its Network, Cable and Digital business organizations. By providing...
Simmons Media Group/Salt Lake City earns CRMC status
Simmons Media Group’s entire Salt Lake City sales force for their seven-station cluster earned Certified Radio Marketing Consultant (CRMC) status by completing the RAB...
106.7 Lite fm, JetBlue, State Farm ring in the holidays
NYC’s Christmas Music Station, 106.7 Lite fm is teaming up with JetBlue Airways and State Farm for Skating in Central Park. The event will...
BK bets on world’s purest taste test
Burger King has completed a bold and unprecedented mission: putting Whopper sandwich to the ultimate taste test without the benefit of brand recognition or...
MAGNA releases 2014 DVR/VOD viewing forecast
IPG Mediabrands agency MAGNA has issued its most recent On-Demand Quarterly, with the
NHL unveils Winter Classic campaign
The National Hockey League, in collaboration with NBC, CBC and RDS, has released a new tune-in marketing campaign to promote the upcoming NHL Winter...
HD Radio Alliance to expand Holiday campaign
The HD Digital Radio Alliance expanded its marketing campaign for the 2008 holiday season – and for the first time will include a newspaper...
McGavren Guild’s mission explained
McGavren Guild President Lisa Sonnenklar and Barry Fischer, EVP/GM, spoke with RBR about the
RAB launches new marketing guide
The RAB announced the launch of the newly designed Radio Marketing Guide in a dynamic, interactive format that showcases radio’s compelling story. Available at...
New AMEX spot showcases personal stories
American Express announced the launch of its latest television spot showcasing the power, feeling and value of membership as told through a collection of...
Baton Rouge, Mortgage/Finance spots examined
Media Monitors took a look at radio spots last week for Mortgage and Finance companies, along with Baton Rouge, LA. According to Arbitron, Baton...
Katz Media, Marketron expand Electronic Order Delivery
Katz Media Group (KMG) and Marketron Broadcast Solutions announced a significant expansion in delivering electronic orders for radio ad schedules from national agencies. In...
Telemundo signs with the Vidal Partnership
Telemundo Communications Group has completed two major content development deals with The Vidal Partnership, the largest independent Hispanic marketing communications agency in the U.S....
PTC hands out advertiser jeers and cheers
The Parents Television Council rates television shows according to its own standards of fitness for children, and it also takes note of who advertises...