ABC O&O Stations websites strike ad sales deal with Cox Cross Media
The ABC Owned Television Stations Group has formed a strategic marketing alliance with Cox Cross Media, which is working with more than 700 local media web and mobile sites
BART supports WADL-TV management in dispute with Blair Petry Media
BART (Blacks in Advertising Radio and Television) announced a pending lawsuit against Blair Petry Media and WADL-TV Detroit, which markets itself
Pepsi takes over Times Square
The Times Square event was created and executed by Aegis Media agency Vivid Marketing. Pepsi has long believed in the spirit of youth and...
Hyundai Genesis Coupe to debut in Super Bowl ad
Hyundai Motor America will air its first two television commercials for the new 2010 Genesis Coupe during Super Bowl XLIII on 2/1. The 30-second...
Domino's launching new campaign for Oven Baked Sandwiches
Oven Baked Sandwiches from Domino's Pizza are preferred by consumers over industry leader Subway by a 2-to-1 margin, so says a new TV campaign...
Dr Pepper Snapple names 2009 agency assignments
Dr Pepper Snapple Group has determined 2009 brand assignments for its three principal ad agencies of record.Deutsch L.A., which won creative duties earlier this...
Pedigree Super Bowl spot to promote pet adoption
The Wall Street Journal reports Pedigree, a dog-food brand owned by Mars, is joining the likes of well-known marketers such as Anheuser-Busch InBev and...
Agency may sue NBC over Super Bowl ad
NBC said it will not allow a spot with numerous advertisers in the Super Bowl. We reported that LA-based agency Cesario Migliozzi was discussing...
Local Focus signs three groups
Local Focus Radio has been busy over the past couple of weeks signing new and previous Interep broadcast clients. They include Guaranty, Cherry Creek...
Montel doing infomercials
The New York Times reports although Montel Williams’s talk show was canceled this year, it seemed to have been reincarnated recently as hour-long infomercials:...
HD Digital Radio Alliance taking campaign into Q1
The HD Digital Radio Alliance is continuing to market aggressively to consumers in this down economy as it kicks off its Q1 ad campaign....
TiVo highlights effect of timeshifting on new series
TiVo announced that at least half of the viewing for network series premiers in October 2008 was on a Timeshifted basis, according to its
More 2008 TV ad revenue figures
Local broadcast television ad revenues were up 1.2% in Q3 compared to the same period last year, reflecting strong political ad revenues, according to Susan Cuccinello, SVP of research for
Agency offers 30 Second Super Bowl co-op ad
In a pitch tailored to today's tough economic climate, an LA ad agency is offering 30 seconds of "Super Bowl Glory" for $395,000 to...
Lou Beres & Associates launching campaign for IDOT
The Illinois Department of Traffic Safety is launching a new campaign for its impaired driving initiative. The integrated television, radio, and online campaign delivers...