GlaxoSmithKline to cut back on Television
GlaxoSmithKline is slashing its U.S. television advertising. That's right, the U.K.-based drugmaker is backing away from DTC ads, saying that it's not only pinching...
Record breaking year for radio in Finland
Geller Media President Valerie Geller sends us a bit of good news from Finland: “The Radio Industry in Finland has for the first time...
Kizart Media Partners launches
Kizart Media Partners, a sales and marketing consulting firm, has been launched to provide its media clients revenue growth through targeted strategic initiatives. KMP’s...
American Rights at Work to launch 3M TV effort
Representatives from the nation's top workers' rights groups, labor experts, and progressive leaders will lay out the case for passage of the Employee Free...
David Levy named SVP/Digital, Omnicom's Singer Direct
Omnicom Media Group's Singer Direct has announced the appointment of David Levy as Senior Vice President, Digital, effective immediately. David will be responsible for...
Boston Market names Fallon AOR
Boston Market has assigned its advertising account to Fallon Minneapolis. The announcement follows an accelerated search for an ad partner that will help the...
Campbell names new VP/Global Advertising and Design
Campbell Soup Company announced the appointment of Maureen Linder as Vice President of Global Advertising and Design. She will be based at Campbell’s headquarters...
RAB launches “Chart-It”
Recognizing the need for additional methods of making sales presentations grab the attention of a client, the RAB designed the look and function of...
Biggest legal advertiser spent $20M
Massachusetts lawyer James Sokolove is the biggest-spending legal advertiser, but he no longer tries any cases. Sokolove spent more than $20 million advertising his...
FlyCast announces ad platform
FlyCast announced it is offering advertisers the ability to deliver tightly-targeted ads through its mobile broadcast network. Additionally, FlyCast has selected the DoubleClick platform...
Katz Media Group launches national marketing unit
In the wake of cutting 8.5% of its sales force, some 122 people, mostly in sales and marketing, Katz Media Group (KMG) launched yesterday...
Leo Burnett pays $15.5 million to settle Army overbilling
Leo Burnett Chicago has agreed to pay the $15.5 million to settle allegations that the company submitted false claims to the U.S. Army, DOJ announced. The firm had a contract from 2000 to 2005
“Monsters vs. Aliens,” SoBe Lifewater, Intel, NBC plan 3D Super Bowl event
DreamWorks Animation SKG and PepsiCo’s SoBe Lifewater announced they have joined with Intel Corporation and NBC to create a first-of-its kind, nationwide ‘Monstrous’ 3D...
Isobar announces Ammo’s Canadian expansion
Isobar, the largest global digital marketing network, announced it is further expanding its operations in Canada with the opening of Ammo Marketing in Toronto. ...
Dunkin' Donuts says “You Kin' Do It!” with new campaign
Dunkin' Donuts unveiled a new $100+ million integrated campaign that offers a new rallying cry for 2009: "You Kin' Do It!". via Hill Holliday,...