Baton Rouge, Mortgage/Finance spots examined
Media Monitors took a look at radio spots last week for Mortgage and Finance companies, along with Baton Rouge, LA. According to Arbitron, Baton...
Katz Media, Marketron expand Electronic Order Delivery
Katz Media Group (KMG) and Marketron Broadcast Solutions announced a significant expansion in delivering electronic orders for radio ad schedules from national agencies. In...
Telemundo signs with the Vidal Partnership
Telemundo Communications Group has completed two major content development deals with The Vidal Partnership, the largest independent Hispanic marketing communications agency in the U.S....
PTC hands out advertiser jeers and cheers
The Parents Television Council rates television shows according to its own standards of fitness for children, and it also takes note of who advertises...
BBDO NY named brand AOR for Starbucks
BBDO New York has been named agency of record for the Starbucks brand. BBDO succeeds Wieden & Kennedy. The decision was made following a...
NBC in talks for remaining Super Bowl ads
The AP reports most ad slots for the 2009 Super Bowl that weren't sold in September still haven't moved, a change from earlier in...
Initiative names new SVP/National Broadcast
Following a dozen years of service for a number of clients, most significantly The Home Depot, Dr Pepper Snapple Group and Lionsgate Films &...
MillerCoors taps Bromley as Hispanic media AOR
MillerCoors announced that San Antonio-based Bromley Communications won the competitive pitch to become its Hispanic media planning and buying agency of record. Bromley will...
Google beefs up search for TV ad platform
Google TV announced a new enhancement to its program targeting feature that will provide additional, relevant program targeting suggestions. Users can enter a keyword...
Millennium Sales & Marketing adds WPCH-TV
Millennium Sales & Marketing, a division of the Katz Television Group, today announced that it began representing Peachtree TV/WPCH-TV in Atlanta, one of the...
Dallas and airlines spots examined
Media Monitors took a look at airlines and Dallas radio spots this week. According to Arbitron, Dallas-Ft.-Worth, Texas is the fifth largest radio market...
MediaBank partners with Ad-ID
MediaBank, provider of integrated technology solutions that help marketers and agencies better manage the end-to-end media buying process, and Ad-ID, a joint venture of...
Will the new national spot strategy work in 2009?
The big radio groups’ strategy for generating business in 2009 will likely have a significant effect on their bottom line. We broke this story first
Initative, DraftFCB sign MillerCoors for media
MillerCoors awarded its $400 million-plus media account to IPG’s Initative, DraftFCB and Kinetic, which will handle the business in a new unit called MC...
Hershey’s happy with radio effort
The Hershey Company recently found a way to double its profits in this precarious economy. In a recent Ad Age article, Hershey’s CEO, David...