Super Bowl advertiser may split 30-second ad 10 ways
WSJ reports Weatherproof Garment Co. is hoping to use the big game's hefty advertising price tag -- about $3 million for 30 seconds --...
Del Monte names Draftfcb AOR for pet lines
Del Monte Foods has named Draftfcb its integrated marketing AOR for its entire portfolio of pet products. The Draftfcb offices in San Francisco and...
McGavren Guild reups with Curtis Media Group, Raleigh
McGavren Guild announced that it has extended a rep agreement with the Curtis Media Group, Raleigh, NC. The group family encompasses 19 radio stations...
Arbitron releases RADAR 99; Dial-Global takes the cake
Arbitron reported in its December 2008 RADAR radio network audience ratings (RADAR 99) more than 184 million persons 12+ heard one or more network...
Kevin Collins gets National Broadcast at Initiative
Following his pivotal role in the IPG-led pitch to win the consolidated media business of MillerCoors, and the formation of the brewer’s new dedicated...
CCRS honored by Atlanta Broadcast Advertising Club
Katz Media Group announced that its Clear Channel Radio Sales (CCRS) unit and Millennium Sales & Marketing television division were named Rep Firms of...
McGavren Guild signs KFMB-AM/FM San Diego
McGavren Guild, the newly reformed independent rep firm announced that it has secured a representation agreement with Midwest TV’s KFMB-AM/FM, San Diego.KFMB-AM and KFMB-FM,...
Biloxi Sun Herald links with WDSU-TV
The Biloxi-Gulfport Sun-Herald and Hearst-Argyle’s WDSU-TV New Orleans (NBC) have joined in partnership to provide readers and viewers along the Mississippi Gulf Coast with...
ReplaceAds debuts as third largest online ad network
ReplaceAds has debuted as the third largest online radio advertising network in the October comScore/Arbitron Online Radio Ratings. Nearly 1.8 million different people (1,770,500)...
Radio can be big winner in media reallocation for Big 3
Detroit’s Big 3 have grabbed all the recent headlines as lawmakers in Washington grapple with a proposed bailout solution to save the cash-strapped
CBS Radio Detroit supports the Big 3
With the recent news out of Washington, DC and the uncertain future of the Big 3 automakers, CBS Radio Detroit began an on-air campaign...
“Best Investment Practices For a Recession”
The Mediabrands Family, which includes Initiative, Universal McCann, Magna, Magna Global, IPG Emerging Media Lab, ID Media, NSA, OSI, MAP, Sandbox and Wahlstrom, has...
Libby's to sponsor "Cooking With The Stars"
Paradise Kitchen TV debuts its newest television series, "Cooking with the Stars." The new show features host Chef Shaun Foley from Café Maxx in...
Verizon Wireless sponsors CC Radio HD2 stations
Taking it up from just a few markets to national, Verizon Wireless can now consider itself the first national advertiser to sponsor HD Radio...
Hallmark Channel combines Nielsen's ratings
Hallmark Channel and The Nielsen Company announced the family-friendly programmer has become the first cable television network to license The NielsenConnections Brand Target Audience...