Domino's launching new campaign for Oven Baked Sandwiches
Oven Baked Sandwiches from Domino's Pizza are preferred by consumers over industry leader Subway by a 2-to-1 margin, so says a new TV campaign...
Dr Pepper Snapple names 2009 agency assignments
Dr Pepper Snapple Group has determined 2009 brand assignments for its three principal ad agencies of record.Deutsch L.A., which won creative duties earlier this...
Pedigree Super Bowl spot to promote pet adoption
The Wall Street Journal reports Pedigree, a dog-food brand owned by Mars, is joining the likes of well-known marketers such as Anheuser-Busch InBev and...
Agency may sue NBC over Super Bowl ad
NBC said it will not allow a spot with numerous advertisers in the Super Bowl. We reported that LA-based agency Cesario Migliozzi was discussing...
Local Focus signs three groups
Local Focus Radio has been busy over the past couple of weeks signing new and previous Interep broadcast clients. They include Guaranty, Cherry Creek...
Montel doing infomercials
The New York Times reports although Montel Williams’s talk show was canceled this year, it seemed to have been reincarnated recently as hour-long infomercials:...
HD Digital Radio Alliance taking campaign into Q1
The HD Digital Radio Alliance is continuing to market aggressively to consumers in this down economy as it kicks off its Q1 ad campaign....
TiVo highlights effect of timeshifting on new series
TiVo announced that at least half of the viewing for network series premiers in October 2008 was on a Timeshifted basis, according to its
More 2008 TV ad revenue figures
Local broadcast television ad revenues were up 1.2% in Q3 compared to the same period last year, reflecting strong political ad revenues, according to Susan Cuccinello, SVP of research for
Agency offers 30 Second Super Bowl co-op ad
In a pitch tailored to today's tough economic climate, an LA ad agency is offering 30 seconds of "Super Bowl Glory" for $395,000 to...
Lou Beres & Associates launching campaign for IDOT
The Illinois Department of Traffic Safety is launching a new campaign for its impaired driving initiative. The integrated television, radio, and online campaign delivers...
Bridgestone title sponsor of NHL Winter Classic 2009
When the puck drops on New Year’s Day in Wrigley Field for the game between the Detroit Red Wings and Chicago Blackhawks, the Bridgestone...
Fox, WorldLink sign ad sales deal
Fox Broadcasting and WorldLink, a leading multiplatform ad sales firms, have entered into an exclusive ad sales representation agreement. WorldLink will oversee all infomercial...
McGavren Guild signs Shamrock, Milwaukee Radio Alliance
McGavren Guild announced that it has partnered with Shamrock Communications and the Milwaukee Radio Alliance as their national rep. Shamrock operates stations in Baltimore,...
Overall ad spend down 0.6%, despite Television gains
Advertising spending declined by just 0.6% through the first three quarters of 2008 compared to the same period last year, according to figures released by The Nielsen Company. Cable TV set the pace