WMMR-FM named Pepsi's 2008 "Promotional Partner of the Year"
Greater Media Philadelphia announced 93.3 WMMR-FM has been named "2008 Radio Station of the Year" for the Atlantic territory at the annual Pepsi Media...
Rick Boyko to judge 2009 Radio-Mercury Awards
Rick Boyko, acclaimed Director of the Virginia Commonwealth University (VCU) Brandcenter and former co-president and chief creative officer of Ogilvy & Mather, North America,...
ZO: No growth in global ad spend in 2009
ZenithOptimedia CEO Steven King forecasts world ad spend will decline 0.2% in 2009. North America and Western Europe are expected to decline by 5.7%...
Coen’s crystal ball update today
Advertising guru Bob Coen delivers his twice-annual forecast today at the UBS 36th Annual Global Media and Communications Conference in New York. No doubt...
Jordan Brand launches integrated campaign
Jordan Brand, a division of NIKE, launches ‘Become Legendary,’ a fully integrated brand marketing campaign that pays respect to the legacy of Michael Jordan...
NBCU streamlines with Salesforce CRM
Salesforce.com announced that NBC Universal has deployed Salesforce CRM to help transform sales and unify its Network, Cable and Digital business organizations. By providing...
Simmons Media Group/Salt Lake City earns CRMC status
Simmons Media Group’s entire Salt Lake City sales force for their seven-station cluster earned Certified Radio Marketing Consultant (CRMC) status by completing the RAB...
106.7 Lite fm, JetBlue, State Farm ring in the holidays
NYC’s Christmas Music Station, 106.7 Lite fm is teaming up with JetBlue Airways and State Farm for Skating in Central Park. The event will...
BK bets on world’s purest taste test
Burger King has completed a bold and unprecedented mission: putting Whopper sandwich to the ultimate taste test without the benefit of brand recognition or...
MAGNA releases 2014 DVR/VOD viewing forecast
IPG Mediabrands agency MAGNA has issued its most recent On-Demand Quarterly, with the
NHL unveils Winter Classic campaign
The National Hockey League, in collaboration with NBC, CBC and RDS, has released a new tune-in marketing campaign to promote the upcoming NHL Winter...
HD Radio Alliance to expand Holiday campaign
The HD Digital Radio Alliance expanded its marketing campaign for the 2008 holiday season – and for the first time will include a newspaper...
McGavren Guild’s mission explained
McGavren Guild President Lisa Sonnenklar and Barry Fischer, EVP/GM, spoke with RBR about the
RAB launches new marketing guide
The RAB announced the launch of the newly designed Radio Marketing Guide in a dynamic, interactive format that showcases radio’s compelling story. Available at...
New AMEX spot showcases personal stories
American Express announced the launch of its latest television spot showcasing the power, feeling and value of membership as told through a collection of...