Fans of Hardee’s Little Thickburgers volunteer for new campaign
Close to 30,000 fans thought they could write clever new commercials for the Hardee’s Little Thickburger advertising campaign…and they were right. The restaurant chain...
StandBuyMedia launches platform for selling remnant radio ads
Picking up where Google left off? Media Commerce Systems has launched StandBuyMedia for Radio and is in the process of adding stations and agencies....
Heineken unveils Hispanic effort
Heineken USA announced the launch of a new Hispanic campaign for the Heineken Brand Equity, which extends the reach of its overarching marketing platform...
Politicians beware: permission may be required
A district court in California has cleared the way for musician Jackson Browne to pursue a case against Sen. John McCain (R-AZ) and the...
Advertiser late pay is spreading; networks becoming the bank?
Well, you certainly know by now that Anheuser-Busch is making stations, networks and syndicators wait 120 days for payment of ads run
Rent-A-Center teams with Magic Johnson
Rent-A-Center announced today the launch of an integrated advertising campaign featuring legendary sports figure Earvin “Magic” Johnson. Touching upon themes of respect and the...
KMGH Denver is media sponsor for sports stadium
The City of Glendale, Colorado has entered into a Media Sponsorship Agreement (MSA) with Denver's ABC Channel 7 (KMGH-TV), for its Infinity Park Rugby...
Hyundai at the Oscars
Hyundai launched its first national campaign on Oscar Night Sunday with eight total spots airing on ABC's telecast of the 81st Annual Academy Awards....
TiVo Elects Bill Cella to board
TiVo announced the election of Bill Cella to its Board of Directors. Cella's selection to TiVo's board increases the membership to 9, including 8...
ABC cuts Oscar ad rates
ABC, in a move that reverses years of escalating pricing, lowered the cost of spots for yesterday's Academy Awards show, reported The LA Times....
SD House Panel kills proposed ad tax
A proposed tax on advertising has been rejected by a South Dakota House committee after opponents said it would hurt the economy and be...
Infiniti adds College Basketball with ESPN and CBS
Last October, Infiniti announced its official sponsorship of Big Ten and SEC college basketball for the 2008-09 season. For the first time, the luxury...
Speed’s “Bullrun” gets multimedia campaign
Media Storm LLC (www.mediastorm.biz), a strategic media agency, has developed a new multi-platform media campaign for the premiere of “Bullrun,” an action-packed reality series...
GM to phase out Saturn division
G.M. said Tuesday that it would phase out its Saturn division by 2012. Until then it has no plans to develop any more new...
ESPN O&Os sign with ABC Regional Sports & Entertainment Sales
ESPN Radio’s five O&O stations are the latest clients of ABC Regional Sports & Entertainment Sales. ESPN 1050 New York, ESPN 710 Los Angeles,...