Adbiz

The maker of the Tundra, Forerunner, RAV 4 and Camry, among other vehicles, is now the Official Automotive Partner of the National Football League. 

How often have you sat through a business presentation and left the room wondering what it was all about? Public speaking expert and veteran PR professional Rosemary Ravinal believes a throughline can be considered the big idea — the key takeaway one can remember. Here's Ravinal's tips on how to best create that throughline.

U.S. advertising industry leaders have kicked off a new initiative to boost privacy protections and choices for consumers through evolved and enhanced industry data privacy principles for responsible online advertising practices and to renew their commitment to enacting preemptive, federal privacy legislation, the ANA reports.

News is expensive to produce, sometimes accounting for a quarter of a radio or TV station’s total budget. Broadcasters need ad revenue to meet that budget. At Forecast 2024, a provocative presentation will shine a light on the problems faced by local media and the role of advertisers in supporting news.

Some 48% of Black American news viewers said that the news media does a poor or average job portraying the Black community. That's a key finding from the latest Horowitz report, "FOCUS Black: State of Media, Entertainment & Tech: Consumer Engagement 2023."

"After more than 100 workshops and 250 coaching clients, six valuable bits of wisdom on leadership communication top my list of essentials," public speaking coach Rosemary Ravinal shares in this column. "The intention here is to demystify public speaking overall. Everyone can do it by adopting some proven techniques, best practices, but most importantly, by speaking truthfully about what you know and doing it with heart."

From tales of a mangled broadcast tower to tips on how to grow advertising, RBR+TVBR's 15-minute interview with this WGN-AM in Chicago talk host who is also an owner of an AM/FM combo in Arizona, remains entertaining and informative. By popular demand we're pleased to offer the chat as an encore RBR+TVBR InFOCUS Podcast, presented by dot.FM. LISTEN HERE

"While increasing marketers' cost per thousand viewers helped to mitigate the declines, the launch of new ad-supported video services has started to take share from traditional linear cable networks," S&P Global Market Intelligence says. That's why it estimates cable's gross advertising revenue fell 3.4% in 2022.

One of the most frequently asked questions from public speaking expert Rosemary Ravinal's workshop participants is how to eradicate filler words (ah’s, ums, like, you know, etc.). They think that the hallmark of good public speaking is the total absence of filler words. Wrong, she says in this column.

With the advent of technologies like ChatGPT, Midjourney and DALL-E, AI has become a household name when it comes to content production. But what happens when it tries to tell you the news? That's a question the University of Florida College of Journalism and Communications asks in this insights column.

Across the next 13 months, political ad spend will be huge, based on study after study being released of late. While this is a welcome boost for radio and television broadcasting companies, what will the likely impact local media advertisers be? To learn more, RBR+TVBR Editor-in-Chief Adam Jacobson catches up with Frequence Chief Executive Officer Tom Cheli. 

As U.S. Hispanic broadcast media continue to grow their digital revenue through streaming apps and website traffic, a digital platform born out of a Spanish-language newspaper serving Atlanta has launched an advertising-led revenue initiative it says is designed "to help brands reach digital Latinos that currently don't fit into standard AdTech industry category boxes."

You delivered a speech but felt flat. You internalize your disappointment and talk yourself into believing you failed without proof. That’s the post-presentation blues. Pro and novice speakers experience it. How do you move past it? This column from public speaking expert and "Zoom" coach Rosemary Ravinal could help.

Six in 10 Hispanic consumers in the United States who participated in a Horowitz Research study believe that if they see a company spend a substantial portion of their advertising dollars on media superserving them, it will positively impact their decision to purchase goods or services from the company.

There is a growing disparity between consumer values and behaviors and marketing priorities in the U.S., according to a newly released report conducted by Morning Consult and Advertiser Perceptions on behalf of podcaster Pushkin Industries and audio content creation and distribution leader iHeartMedia.