Adbiz

The NAB and the Library of American Broadcasting Foundation (LABF) are making the final preparation for an upcoming webinar devoted to the importance of documenting and preserving broadcast history for future generations.

In her workshops and private coaching, Rosemary Ravinal encourages her clients to invite questions to engage their audiences and demonstrate confidence in their topic. But there are times you may want to do the opposite — to dodge and redirect while keeping your cool. In this column, Ravinal offers several techniques to add to your speaker’s toolbox to avoid an array of unwanted questions.

Frequence, which has gained recognition for its advertising sales automation and workflow software, has rolled out a suite of sales activation and reporting features for its end-to-end platform. This is designed to allow its partners to sell more advertising, provide strategic consultative support and grow revenue.

Advertising intelligence Software-as-a-Service company AdImpact has signed an agreement that will combine its capabilities and proprietary ad catalog with Inscape’s ACR data and nationally representative panel (NRP). It represents a boost for clients in Connected TV, cable television and broadcast media.

It's carved itself a niche in the broadcast television industry for its viewer engagement platform, allowing programs such as "LIVE With Kelly and Mark" and newscasts to conduct real-time polls. Now, New York-based Megaphone is welcoming a new Chief Revenue Officer.

Fresh data from Borrell Associates, based on its Spring 2023 survey of some 1,938 local ad buyers, suggest that video advertising is not an actively used form of consumer connectivity. But, when it is used, broadcast TV spots are the preferred method of building more register receipts ... for now.

What gets in the way of excellence when you speak? As veteran public relations executive Rosemary Ravinal sees it, the barriers can be real or imagined, much like the mythological dragons that must be defeated or outwitted to achieve great power or gain good fortune.

It's been five years since then-Nielsen Audio executive Brad Kelly and John Fix of Procter & Gamble Co. first appeared together at a radio industry event to discuss the No. 1 advertiser by dollars' "radio experiment." They're reuniting at the upcoming Radio Masters Sales Summit in Cincinnati.

It's known globally for its broadcast and network television and radio inventory and revenue workflow management products. Now, WideOrbit is gaining attention with the latest release of its flagship network ad sales and commercial operations platform.

Not only is Wendy's No. 1 by spot play count, but there's no other in-category competitor on the latest Spot Ten Radio report from Media Monitors.

You have won an award and will be honored at a gathering of industry and community leaders. Congratulations! How do you craft and deliver a heartfelt award-acceptance speech that people will remember? As veteran Public Relations executive Rosemary Ravinal shares in this Media Information Bureau column, for most occasions it should be intentional, humble, emotional, gracious, and truly short.

Pew Research Center just published a new fact sheet about the trends in Hispanic- and Black-oriented news outlets. The analysis, part of the Center’s bi-annual state of the news media project, finds that largely, newspapers and television aimed at both of these groups have recently had audience declines. What, if anything, does it say about Radio?

B.Riley is a publicly traded financial services firm that's home to radio industry analyst Dan Day. Its shares, which can be found on Nasdaq under the ticker symbol "RILY," have been soaring since an April dip and today are at a 52-week high. Now, B.Riley has announced it has priced an underwritten public offering of 1,818,182 shares of its common stock.

At a recent workshop, some audience members asked public speaking expert and veteran PR professional Rosemary Ravinal how they could appear taller than they are, particularly when they pose for photos next to people who tower over them. That got Ravinal thinking about ways that attitude, mindset, energy, and vocal dynamics combined with some wardrobe styling hacks can help someone “grow” taller.

Tom Cheli, the nine-year CEO of ad sales automation and workflow company Frequence, got thinking about how its local ad partners have benefited from an omnichannel approach during this period — something that could benefit broadcast radio and TV. He joins RBR+TVBR Editor-in-Chief Adam Jacobson on the latest InFOCUS Podcast, presented by dot.FM, to share his thoughts. LISTEN HERE