CPM drops examined: not a pretty picture
RBR/TVBR asked Neil Klar, President/CEO, SQAD Inc to do some quarterly and yearly CPM comps for spot TV and spot radio. Year to year,...
GM to cut $800 million in ad spend this year
General Motors revealed more North American ad spend cuts, to the tune of $800 million for 2009, in a 40-page document of financial results...
Major NoCal radio effort to aid dealers
Today the 60 member Radio stations of the Northern California Broadcasters Association will begin a campaign to educate Bay Area consumers on the advantages of purchasing a new vehicle
Arbitron details January 2009 sample quality metrics for PPM markets
Arbitron released a summary of sample quality metrics for the January 2009 Portable People Meter survey report (January 8, 2009-February 4, 2009). On average, across 14 PPM currency markets
Fans of Hardee’s Little Thickburgers volunteer for new campaign
Close to 30,000 fans thought they could write clever new commercials for the Hardee’s Little Thickburger advertising campaign…and they were right. The restaurant chain...
StandBuyMedia launches platform for selling remnant radio ads
Picking up where Google left off? Media Commerce Systems has launched StandBuyMedia for Radio and is in the process of adding stations and agencies....
Heineken unveils Hispanic effort
Heineken USA announced the launch of a new Hispanic campaign for the Heineken Brand Equity, which extends the reach of its overarching marketing platform...
Politicians beware: permission may be required
A district court in California has cleared the way for musician Jackson Browne to pursue a case against Sen. John McCain (R-AZ) and the...
Advertiser late pay is spreading; networks becoming the bank?
Well, you certainly know by now that Anheuser-Busch is making stations, networks and syndicators wait 120 days for payment of ads run
Rent-A-Center teams with Magic Johnson
Rent-A-Center announced today the launch of an integrated advertising campaign featuring legendary sports figure Earvin “Magic” Johnson. Touching upon themes of respect and the...
KMGH Denver is media sponsor for sports stadium
The City of Glendale, Colorado has entered into a Media Sponsorship Agreement (MSA) with Denver's ABC Channel 7 (KMGH-TV), for its Infinity Park Rugby...
Hyundai at the Oscars
Hyundai launched its first national campaign on Oscar Night Sunday with eight total spots airing on ABC's telecast of the 81st Annual Academy Awards....
TiVo Elects Bill Cella to board
TiVo announced the election of Bill Cella to its Board of Directors. Cella's selection to TiVo's board increases the membership to 9, including 8...
ABC cuts Oscar ad rates
ABC, in a move that reverses years of escalating pricing, lowered the cost of spots for yesterday's Academy Awards show, reported The LA Times....
SD House Panel kills proposed ad tax
A proposed tax on advertising has been rejected by a South Dakota House committee after opponents said it would hurt the economy and be...