MAGNA's 2008-09 Broadcast Primetime Update
MAGNA Global’s Steve Sternberg has put together a Primetime Update for the broadcast networks, heading into the upfront: “Broadcast Networks: A Look
DDB wins Bridgestone
Bridgestone will conduct its 2009 global brand campaign with DDB Berlin, a part of DDB Worldwide. Under the leadership of Managing Directors Andreas Poulionakis...
“Honda Values” using radio, TV, online
To provide consumers the necessary information to make the smartest decision when purchasing a vehicle, Honda is teaming up with Edmunds.com to deliver “True Cost to Own a Honda” data
Cox Radio Richmond unveils "Keep Richmond Moving"
Cox Radio Richmond, VA, which owns WMXB-FM (AC), WKHK-FM (Country), WKLR-FM (Cls. Rock) and WDYL-FM (Alt.) has launched a campaign that helps area business...
Dentist accuses San Diego host of taking ad money
10 News San Diego reports a local radio talker has been accused of taking money from local businesses. Dentist Dr. Rod Strober wanted to...
Greenville Radio launches “Good News Upstate”
Cox Radio Greenville, Entercom Radio Greenville, and Clear Channel Radio Greenville are running 14,000 radio announcements on 11 Upstate South Carolina radio stations. From...
ABC7, WGN-TV reject 911 sound-alike ad
WGN-TV Chicago reports executives with K&G Fashion Superstores and the chain's ad agency Devito-Verdi/New York were taken aback when their 911-inspired television commercial was roundly rejected
UPS reveals new NASCAR campaign
NASCAR rising star David Ragan won’t be racing the “big brown truck” this year, but he will be learning what it takes to be...
ABC Radio Networks now Citadel Media
The new name represents the company’s dedication to connecting audiences with advertisers across multiple platforms beyond its core radio business
Panasonic Avionics signs broadcasters to Airline Network
Panasonic Avionics Corporation, an in-flight entertainment and communication systems provider, has entered into multi-year agreements with major television news groups to provide live news...
Lenders One Mortgage campaign using radio, TV
The members of Lenders One Mortgage Cooperative, a national alliance of mortgage bankers, has launched a national promotional campaign featuring video, still images and...
RADAR 100 shows strength of Network Radio
Arbitron released cume audience estimates for the 58 RADAR-rated networks. The most current estimates indicate that Network Radio delivers more listeners across major buying demos as compared
CIA launches new radio recruitment campaign
Time reports the CIA is running ads on radio stations across the country for jobs in its clandestine service: "Are you a person of...
Ford to unveil new Fusion on “Sabado Gigante”
Expanding on its nine year partnership with Ford, Univision’s “Sabado Gigante” (Giant Saturday) will serve as the exclusive platform for the launch of the...
Campaign asks House to rein in credit card fees on retailers
The Merchants Payments Coalition launched an aggressive media and grassroots campaign to rein in unfair and hidden credit card fees called “interchange.” The campaign...