Majorities of Americans lay some blame on agencies for economy
As insane as this might sound, according to a new nationwide survey of 2,220 U.S. adults surveyed by Harris Interactive between 3/31 and 4/1, two-thirds
Citadel Media signs with SustainLane Media
SustainLane Media, the Web’s largest green media company, and Citadel Media have inked a multifaceted partnership. Bridging both editorial and advertising, the deal ultimately...
MLB renews, adds major sponsors
Major League Baseball Properties (MLBP) and Major League Baseball International (MLBI) announced renewed sponsorship deals with partners including Gillette, InterContinental Hotels Group; PepsiCo in...
Oxygen details new series at upfront
At an upfront presentation held yesterday in New York, Oxygen Media executives unveiled the network's programming initiatives for 2009-2010 anchored by plans to expand...
Courtyard by Marriott's new lobby is latest TV spot
Courtyard by Marriott premiered this week its latest television commercial featuring the brand's popular new lobby concept and design. Produced by mcgarrybowen NY, the...
New Radio Mercury award names Marketer of the Year
In recognition of the marketers who have created and championed groundbreaking radio advertising this year, the Radio Mercury Awards announced that the Barack Obama...
Graj + Gustavsen signs HGTV
Graj + Gustavsen (G+G) an integrated branding firm known has been retained by HGTV (HGTV, www.hgtv.com) to create a strategic brand extension and product...
WJLA-TV Car Partner Program raises $1.4 million
WJLA-TV DC announced that over $1.4 million has been injected into the national auto industry due to the WJLA Car Partner program. Over $660,000...
Free advertising examined at Final Four
The Detroit free Press reports Ford gained the equivalent of $22.5 million in free advertising because of media coverage featuring Ford Field during the...
Microsoft partners with Discovery for “Deadliest Catch”
Microsoft Advertising sets sail today with the announcement of a simultaneous three-screen ad campaign for the Discovery Channel's "Deadliest Catch". The campaign, which spans...
U.S. Chamber launches TV, radio blitz
The U.S. Chamber of Commerce launched a $1 million television campaign in five states, including Virginia, to oppose the misnamed “Employee Free Choice Act,”...
Nationwide launches new campaign
The NY Times reports Nationwide insurance is joining the ranks of marketers seeking to appeal to concerned consumers with nostalgic advertising. In a campaign...
TiVo sees increased timeshifting in February
TiVo announced that primetime programming which aired during the 8pm and 9pm timeslots in February experienced a marked increase in Timeshifted viewing over programs...
Jay Leno to appear in NBC upfront
NBC has scheduled what it is calling a “comedy showcase” for the evening of 5/19, inside the Town Hall theater in NY, with Leno leading a roster
Colorado Restaurant Association asks diners to “Fork the Recession”
The Denver Business Journal reports The Colorado Restaurant Association has launched a $170,000 campaign last week to try to get people to eat out...