Home Depot stays with Initiative
Home Depot has re-awarded media duties to incumbent Initiative after a review, reports AdWeek. Initiative also scored digital buying, which been handled by incumbent...
TV upfront: Assessing the downside
Barclay’s Capital Equity Research expects aggregate broadcast TV upfront dollar volume for ABC, CBS, FOX, and NBC to be down 15% to roughly $7.4
GM shopping the upfront
General Motors is gearing up to buy commercial time during next month's upfront marketplace even as the struggling carmaker lurches toward bankruptcy, reports The...
BET unveils new network at upfront
During its annual upfront presentation yesterday, BET Networks revealed a new, reinvigorated direction for the company at New York City's Nokia Theatre. Touting "This...
Dunkin’ Donuts runs radio, TV effort with Red Sox’ Pedroia
The Boston Herald reports Dustin Pedroia, the Red Sox second baseman and reigning American League Most Valuable Player, will star in a new Dunkin’...
Campaign launches promoting offshore energy exploration
Associated Industries of Florida launched a new television and print campaign to illustrate the significant economic benefits of environmentally safe oil and natural gas...
Lifetime holds upfront presentation
Lifetime Networks unveiled its 2009-10 program slate, headlined by the sixth season of Project Runway, from The Weinstein Company and Bunim-Murray Productions. The presentation...
Beasley renews diary contract with Arbitron
Arbitron has renewed a multi-year agreement with Beasley Broadcast Group, Inc. for diary-based radio ratings services in five markets: Augusta, Georgia; Fayetteville, North Carolina;...
NAB buys ads in DC against performance tax
NAB has unveiled a new advocacy campaign opposing the performance tax effort. The 60-second spot, dubbed "Don't Feed the Fat Cat," was purchased by...
Fox Sports en Español partners with Sears
Fox Sports en Español announced that El Sueño de Tu Vida presented by Sears, the only national tour to scout top Hispanic soccer talent...
“Gossip Girl” signs Dove
Four girls will be giving a behind-the-scenes tour of their New York lifestyles in a new video series "Gossip Girl: Real NYC Stories Revealed,"...
Backchannelmedia signs Fisher Communications
Fisher Communications has signed a station group agreement with Backchannelmedia to deploy its opt-in Clickable TV technology, which will enable viewers to easily interact...
TargetSpot partners with 10 radio groups
TargetSpot, the nation’s largest internet radio advertising company with over 15.3 million unique listeners per month, announced partnerships with ten new networks, including Bonneville...
Search firm named for TVB President
Heidrick & Struggles has been named by the Television Bureau of Advertising’s executive board to conduct the search for the new TVB president. Heidrick...
Absolut launches new TV spot
Absolut defies the recession and presents its first global marketing initiative since Pernod Ricard acquired Absolut Vodka. In mid April, the brand launches "Absolut...