Optimedia: Content Power Ratings 2.0
As the TV industry reacts to a seismic shift in people's viewing behavior ahead of next week's broadcast Upfronts, media buying and strategy agency Optimedia US released Content Power Ratings 2.0
Mindshare produces webisodes for Breyer’s
Breyers ice cream is encouraging Americans to re-discover classic films with the help of “30 Rock” star Jane Krakowski in new webisodes created and...
Arbitron sponsors Showcase of San Antonio’s Hispanic agencies
Arbitron was the gold sponsor to the 2009 Showcase of San Antonio’s Hispanic Advertising Agencies for the local San Antonio Chapter of the American...
New campaign launched from Sokolove Law Firm
Direct Impact Group, the marketing agency that has worked with the firm for 16 years, has written and produced television and radio campaigns for...
Scarborough expands service to 17 more markets
Scarborough Research is expanding its Mid-Tier Local Market Service to include 17 additional markets. The Scarborough Mid-Tier Local Market custom studies cover small and...
Advertisers, agencies back PPM encoding
Following its April meeting, agency and advertiser members of the Arbitron Advertiser/ Agency Advisory Council announced a consensus recommendation regarding stations encoding
Charter files suit against DirecTV over campaign
About the same time Charter Communications filed for bankruptcy protection in late March, DirecTV launched an aggressive campaign aimed at undermining customer confidence in...
Philadelphia shows its ''Love'' new campaign
KYW Philadelphia reports a new campaign for the City of Brotherly Love will reach out to potential travelers through a series of "love letters.": Imagine the...
Radio tunes out Google
It’s over for Google and Radio. The Wall Street Journal reports “radio tripped up Google.” The company is pulling the plug on its attempt to automate radio ad sales on May 31, “exposing how far Google is from its goal
TNT announces Wedding Day sponsors
TNT has set a date with Nationwide Insurance, CoverGirl, Olay, Crest Whitestrips, Comfort Inn Hotels and David’s Bridal around the new series Wedding Day,...
Phil Cowdell gets Mindshare
Phil Cowdell, a Mindshare vet who has led some of the global marketing and media network’s largest and most prestigious accounts, yesterday was named...
Chipotle Launches “My Chipotle”
Chipotle Mexican Grill has launched a campaign to increase awareness of the 60,000-plus various food combinations available on its menu. The new campaign, called...
Univision donates $10 million in PSAs for Leukemia
Last week at the 3rd annual DKMS (German Bone Marrow Donor Center in English) gala, Univision announced it would be donating $10 million in...
Donchin on the upfront
Andy Donchin, Director of National Broadcast at Carat, spoke with TVBR about the upfront today, specifically about some of the presentations; how the economy is affecting negotiations; about online and mobile
Chrysler to roll out new campaign
The Detroit News reports Chrysler LLC will highlight its lineup of current and future products such as an electric sports car and the new...