HD Radio Alliance to launch new consumer campaign
The HD Radio Alliance has a new marketing campaign. Q3 2009 advertising will showcase new portables. The HD Radio Alliance and 10 committed radio...
IPG restructures management at Lowe Worldwide
Interpublic Group Chairman and CEO Michael Roth and Lowe Worldwide Chairman Tony Wright announced a number of significant developments concerning the senior management team...
New ad launched to Stop Waxman-Markey National Energy Tax
Newt Gingrich’s American Solutions has launched a new national television ad that calls attention to the devastating economic costs of the Waxman-Markey national energy...
Comcast Spotlight to rep Verizon FiOS TV for local ad sales
Comcast Spotlight, the ad sales division of Comcast Cable, and Verizon announced an agreement for Comcast Spotlight to sell local ads on FiOS TV...
Regional Reps adds Augusta-Waterville, Maine stations
Regional Reps Corp., the country’s oldest and one of the largest independent sales representatives specializing in small and medium market Radio stations has signed...
SciFi launches “Imagine” affiliate campaign
Sci Fi announced Imagine Greater, a themed affiliate marketing promotion to support the July 7 premiere of its new series Warehouse 13 and the...
AccuWeather opens NYC sales office
The new location will meet growing demand for integrated advertising campaigns by agencies and brands in the New York City area, as reflected in...
RGB Networks, OpenTV demo ad capabilities for cable operators
RGB Networks, a network video processing provider, and OpenTV, software and technology provider of advanced digital television solutions, have developed a joint demo that...
Arbitron releases RADAR 101; Dial-Global tops again
Arbitron reported in its June 2009 RADAR radio network audience ratings (RADAR 101) more than 186 million persons 12+ heard one or more network...
Canoe suspends addressable ad trial
The AP reports that Canoe Ventures, the joint venture headed by former Aegis Media CEO David Verklin and formed by the nation's six largest...
Good News: GM to spend same on advertising, post-bankruptcy
AdAge.com reports while in bankruptcy General Motors will be spending $40 million to $50 million per month in advertising—the same dollars-per-vehicle rate as before...
NBCU, Microsoft form TV ad alliance
NBC Universal and Microsoft announced a deal to use Microsoft's Admira television media marketplace to more efficiently plan and sell national and local broadcast and cable television ad inventory
Roth Radio Group launches in NYC
Roth Radio Group (www.rothradiogroup.com), a marketing communications company dedicated exclusively to developing radio advertising strategies and solutions for clients, launched on June 18th. Based...
Mercurys give The Richards Group top honors for Motel 6 Spot
At the 2009 Radio Mercury Awards held 6/17 in NYC, The Richards Group Dallas won the $100,000 Grand Prize for its Motel 6 spot...
PointRoll, Tribune Media Services debut ChannelFinder ad format
Gannett’s PointRoll subsidiary, provider of rich media advertising, in conjunction with Tribune Media Services, provider of TV and movie information, have introduced a new...