TBWAChiatDay names new Executive Director of Planning


TBWAChiatDay Los Angeles announced the appointment of Dan Goldstein as Executive Director of Planning. Goldstein was previously Deputy Planning Director for the agency.

“Dan’s appointment reflects the tremendous contributions he has made to the agency as a whole, most importantly changing the way we think about account planning,” said Carisa Bianchi, President of TBWAChiatDay Los Angeles. “I am confident that Dan will bring a fresh perspective to the role and create new and creative ways to apply planning insights that result in engaging connections on behalf of our client’s brands.”

Goldstein will be responsible for leading the department of over 35 planners and will actively work with Bianchi to further develop and drive TBWA’s Disruption philosophy and Media Arts practice.

During his three-year tenure at TBWAChiatDay he has worked on various clients including Nissan and Infiniti. Dan is currently responsible for planning on the agency’s global Visa account, leading both innovation and strategy for the brand.

Goldstein began his career at Bartle Bogle Hegarty (BBH) London where he worked on Axe, Johnnie Walker, Sega and Barnardo’s (the children’s charity). Following BBH he joined St Luke’s on British Telecom. He came to the US and in 2004 and prior to joining TBWAChiatDay, Goldstein worked on Saturn, Motorola and Sprint at Goodby Silverstein & Partners.