CAB comments on Nielsen announcement
The Nielsen Company is aiming to make Live + Same Day the primary ratings data stream in LPM and Set Meter markets, but first...
Media Commerce Systems, Marketron pact for DR
Media Commerce Systems and Marketron Broadcast Solutions announced a pact to provide the radio industry complete electronic buying, ordering, invoicing and payment for the...
E!, MediaVest tap into CC Outdoor’s Digital Billboard Network
Clear Channel Outdoor announced that E! Entertainment Television will promote its weeknight entertainment news program, E! News, via CC Outdoor’s national digital billboard network....
Katz, Horizon Media to promote Leno
As NBC changes the television landscape with the primetime premiere of “The Jay Leno Show,” Katz Marketing Solutions and Horizon Media are launching a radio-based marketing
Focus 360 launches National Focus Female Network
Focus 360 LLC announced that its National Focus division (www.focus360llc.com/nationalfocus) has launched the “National Focus Female Network,” which offers marketers an opportunity to reach...
Beck backer bemoans boycott
At least one company isn’t going anywhere. The Superior Gold Group is a proud Fox News Channel advertiser – something it claims that it has nothing to do with politics. And it’s keeping its
Emergency messages ready to go
Two government agencies, the DHS and FEMA, have teamed up with the the Ad Council and ad agency Cramer-Krasselt to put out a multimedia...
Raleigh station teams with client
McClatchey Broadcasting’s WRBZ Sports 850 Raleigh NC, otherwise known as The Buzz, is keeping alive its tradition of school spirit, and has a willing...
Contest winner could get on national TV
Google TV Ads and SpotMixer are collaborating on a contest designed to show small businesses how easily they can create their own television commercials...
Auto is down a lot, but still number one
The Nielsen Company reports that US Automotive advertising (by the factories and dealer associations) was down 31.4% for the first half of 2009. Even so, Automotive was still the top category for ad spending
Total advertising fell 15.4% in first half
Cable television was alone in growing ad revenues in the first half of 2009, according to data from The Nielsen Company. Automotive was
Watchdog battles LCFS proposals
LCFS stands for Low-Carbon Fuel Standard, and a group called the Consumer Energy Alliance thinks enacting pending legislation on it could have disastrous national...
Multi-million issue blitz
The ink in the influence-the-debate spending arena has been going to the dollars being poured into the health care ussue, but there are others,...
Wal-Mart to suffer anti-ads
Unions and watchdogs are getting together to protest employment practices at retail giant Wal-Mart, using Labor Day as an event upon which to hang...
States collaborate on radio campaign
Minnesota and Wisconsin share two border rivers, and are getting set to promote both of them in both states with a mutual radio flight,...