JWT, WPP sued over Bing TV ad
AdAge reports Delaware-based product placement agency Denizen has filed suit against JWT and parent WPP, claiming the agency stole its patented product-placement concept to...
Westwood One to handle ad sales for Sports USA
Effective immediately, Westwood One becomes the official national ad sales rep for all Sports USA NFL Sunday Doubleheader and NCAA Football broadcasts. WW1 takes...
“You Can Count on Wrangler” effort using TV, radio
Wrangler is introducing its “You Can Count on Wrangler” Fall campaign. The brand’s two line extensions, Wrangler Jeans Co. and Wrangler Five Star Premium...
TBWAChiatDay names new Executive Director of Planning
TBWAChiatDay Los Angeles announced the appointment of Dan Goldstein as Executive Director of Planning. Goldstein was previously Deputy Planning Director for the agency."Dan's appointment...
Kwikset launches “Versus” campaign
Kwikset, provider of residential door hardware, debuted its national campaign, “Versus,” which will reach an estimated 170 million consumers. The effort is designed to...
Ad industry honors AT&T's African-American AOR
AT&T announced that the Austin, Texas, office of Sanders/Wingo - the African-American AOR for AT&T has been recognized by the American Advertising Federation for...
Jewelry ad spend down as recession digs in
National Jeweler reports as companies shrink their budgets in accordance with the slowdown in sales, advertising spend in traditional mediums is down nearly across...
U.S. Ad Market to Decline by more than $1.6 Billion in 2009
Consumers now choose from an average of 119 TV channels, more than ever before in history, but those channels are competing for attention with
Mixpo and NCC extend cable ad campaigns online
Mixpo (www.mixpo.com), an online video advertising technology company delivering locally-targeted display ad solutions, and National Cable Communications (NCC) have forged a partnership giving advertisers...
Sears announces spot with Brett Favre
While Brett Favre's waffling over whether to return to football may have come to a close, his indecision will live on in the new...
NBCU, AMEX launch “Shine A Light”
Yesterday NBCU and American Express invited the public to nominate and vote online for the small business story that most inspires them based on...
McGavren Guild signs Opus Broadcasting Systems
McGavren Guild Media has reached a rep agreement with Opus Broadcasting Systems, Inc. Lead by President Dean Flock, Opus operates its stations, KCNA-FM, KEZX-AM,...
Carl’s Jr. and Hardee’s say “Don’t Fall for the McHype”
The two CKE Restaurants burger chains have a message for America: Don’t believe the McHype. McDonald’s recently launched Angus Third Pounders. CKE will be...
Sony holiday campaign using radio, television
Sony Electronics announced its new integrated marketing campaign, which aims to reinforce Sony as a leader in quality and spur consumer demand for holiday...
VW of America launches review
Volkswagen invited AOR Crispin Porter + Bogusky to defend, according to AdWeek. VW spent $220 million last year in media, according to Nielsen numbers....