Dial Global launches “Project Barac”
Dubbed as Radio’s Health Care Plan, Dial Global announced at NAB a new service that offers stations research and consultant services in exchange for...
Marketron, Donovan collaborate for direct e-orders
Donovan Data Systems (DDS) and Marketron Broadcast Solutions have collaborated to offer completely electronic transactions between spot buyers and radio stations.Direct orders are sent...
CC unveils winners of $1 million in free advertising
From the O'Toole Awards Ceremony at the Nokia Theatre Times Square in New York City, Clear Channel Communications yesterday unveiled the 4A’s 2009 O’Toole Awards...
Arbitron releases RADAR 102 ratings
Arbitron reported in its September 2009 RADAR radio network audience ratings (RADAR 102) more than 187 million persons 12+ heard one or more network...
Kingsford launches Hispanic campaign via ESPN Deportes
ESPN Deportes and Kingsford charcoal have introduced “Reune al equipo en casa”, a campaign modeled after “Tailgate at Home”, ESPN and Kingsford charcoal’s general...
NRRC recommends planning, buying guidelines for national services
As each local market is commercialized, it will be integrated into the national services – RADAR and Nationwide. This type of market by market integration of dual methodologies is unprecedented
AccuRadio debuts on Palm Pre
The Palm Pre's “App Catalog” has added Kurt Hanson’s popular multichannel webcaster AccuRadio launched its first-ever custom-designed mobile streaming radio app. AccuRadio for the...
Microsoft going after the “Malvertising Threat”
Tim Cranton, Microsoft Associate General Counsel, reports Microsoft has filed five civil lawsuits, the first of their kind against a nasty phenomenon known as...
New spots from Legal Sea Foods elicit laughter
A newly launched campaign from the Boston-based Legal Sea Foods restaurant group is receiving laughs as intended, but also a bit of controversy, as...
Tennis Star Melanie Oudin joins AirTran Airways team
AirTran Airways announced a partnership with U.S. Open quarterfinalist Melanie Oudin. The 17-year-old sensation has become the newest team member on the low-cost carrier's...
Toyota plans $1 billion effort in US for Q4
Reuters/WSJ reported Toyota is preparing a $1 billion marketing campaign to boost U.S. sales in Q4, while also expanding its line of hybrid models...
Merkle launches LogicLab for media buying
Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, announced the formation of a new business called LogicLab (www.logiclabinc.com). LogicLab...
Ad agency advertises on WXPN
Treating itself like its own best client, advertising and PR agency LevLane, Philadelphia advertises advertising in a series of :30 radio spots that break...
U.S. ad spend down 14.3% in first half
Yes, 14.3% versus a year ago, to $60.87 billion, according to TNS Media Intelligence. Ad spend during Q2 was off 13.9% compared to last...
WPIX-TV, LATV team with Pathmark on Hispanic Heritage Month
WPIX-TV NY (CW) and its Hispanic-targeted digital multicast channel LATV (Channel 11.3) announced a joint partnership with New Jersey-based Pathmark Supermarkets to celebrate Hispanic...