Focus 360 launches National Focus Female Network
Focus 360 LLC announced that its National Focus division (www.focus360llc.com/nationalfocus) has launched the “National Focus Female Network,” which offers marketers an opportunity to reach...
Beck backer bemoans boycott
At least one company isn’t going anywhere. The Superior Gold Group is a proud Fox News Channel advertiser – something it claims that it has nothing to do with politics. And it’s keeping its
Emergency messages ready to go
Two government agencies, the DHS and FEMA, have teamed up with the the Ad Council and ad agency Cramer-Krasselt to put out a multimedia...
Raleigh station teams with client
McClatchey Broadcasting’s WRBZ Sports 850 Raleigh NC, otherwise known as The Buzz, is keeping alive its tradition of school spirit, and has a willing...
Contest winner could get on national TV
Google TV Ads and SpotMixer are collaborating on a contest designed to show small businesses how easily they can create their own television commercials...
Auto is down a lot, but still number one
The Nielsen Company reports that US Automotive advertising (by the factories and dealer associations) was down 31.4% for the first half of 2009. Even so, Automotive was still the top category for ad spending
Total advertising fell 15.4% in first half
Cable television was alone in growing ad revenues in the first half of 2009, according to data from The Nielsen Company. Automotive was
Watchdog battles LCFS proposals
LCFS stands for Low-Carbon Fuel Standard, and a group called the Consumer Energy Alliance thinks enacting pending legislation on it could have disastrous national...
Multi-million issue blitz
The ink in the influence-the-debate spending arena has been going to the dollars being poured into the health care ussue, but there are others,...
Wal-Mart to suffer anti-ads
Unions and watchdogs are getting together to protest employment practices at retail giant Wal-Mart, using Labor Day as an event upon which to hang...
States collaborate on radio campaign
Minnesota and Wisconsin share two border rivers, and are getting set to promote both of them in both states with a mutual radio flight,...
Broadcast TV ad revenues down 12.8% in Q2
Total broadcast television ad revenues were down 12.8% in the second quarter of 2009 compared to the same period last year, according to an...
CREW urges MSNBC to pull health care ad
Citizens for Responsibility and Ethics in Washington (CREW) sent a letter last week to MSNBC President Phil Griffin asking that MSNBC stop airing an...
Vodafone awards OMD buying in 20 markets
Ad Age reports Vodafone, the world's largest mobile telecom provider, consolidated its $1 billion-plus global buying account OMD: “The assignment covers vast swathes of...
Univision announces title sponsors for “¡Viva el Sueño!”
“¡Viva el Sueño!” (Live the Dream!) is a reality competition will put 14 professional artists who have not yet had their big break and...